Krispy Kreme Inc vs Upwork Inc — how do they compare? Krispy Kreme Inc trades at $3.1 (market cap $544.79M), while Upwork Inc trades at $8.38 (market cap $1.22B). The key difference: Upwork Inc is far larger — about 2.2× Krispy Kreme Inc's market cap, and Krispy Kreme Inc pays a 3.47% dividend while Upwork Inc pays none. Which is the better fit depends on your goals.
| DNUT | UPWK | |
|---|---|---|
Market Cap | $544.79M | $1.22B |
Sector | Consumer Staples | Industrials |
52-Week High | $4.70 | $22.11 |
52-Week Low | $2.92 | $7.84 |
Enterprise Value | $1.79B | $1.02B |
Dividend Yield | 3.47% | — |
Signals from Pluang's Aura AI — not financial advice
Krispy Kreme (DNUT) trades at $3.34, up 3.41% today, with a bullish technical signal from oscillators and mixed earnings history. The company reported a net loss of -$515.77M in 2025 but shows margin improvement and a capital-light refranchising strategy. Recent news highlights a turnaround focus, with the CEO affirming progress on profitability and leverage reduction.
Outlook hinges on execution of the turnaround plan; opportunities include international expansion and cost controls, but risks persist from high debt and competitive pressures. Analysts are cautiously optimistic with a 50% buy rating, though negative profitability metrics warrant monitoring.
UPWK trades at $9.67, up 2.65% today, with a bullish technical signal from moving averages and a neutral RSI. The company reported Q2 2026 revenue of $191.7 million, at the high end of guidance, and adjusted EBITDA of $64.1 million exceeding outlook, per MarketBeat on August 10, 2026. Valuation ratios appear reasonable with a P/E of 11.93 and P/S of 1.7, while profitability remains strong with a net income margin of 13.81% in 2025.
The outlook is mixed; analyst consensus is 52% buy with no sell ratings, but recent earnings misses and legal investigations pose risks. Revenue growth has slowed to 2.9% year-over-year in 2025, and net cash flow turned negative, indicating potential headwinds. Investors should weigh solid fundamentals against execution challenges and AI-driven market shifts.
Trailing returns across standard periods
Latest headlines on both assets
Krispy Kreme Inc is a sweet treat brands company. The company's Original Glazed doughnut is recognized for its hot-off-the-line, melt-in- your-mouth experience. It operates in 30 countries through its network of fresh Doughnut Shops, partnerships with retailers, and a growing ecommerce and delivery business. The company conducts its business through the following three reported segments namely U.S. and Canada, includes all operations in the U.S. and Canada, Insomnia Cookies shops, and the Branded Sweet Treat Line
Read more on DNUT →Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
Read more on UPWK →