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Compare Krispy Kreme Inc (DNUT) vs Tractor Supply Co (TSCO) Price & Performance

Krispy Kreme IncTrade
Tractor Supply CoTrade

Price performance (Past 24H)

Key statistics

Krispy Kreme Inc vs Tractor Supply Co — how do they compare? Krispy Kreme Inc trades at $2.96 (market cap $521.37M), while Tractor Supply Co trades at $33.7 (market cap $17.44B). The key difference: Tractor Supply Co is far larger — about 33.5× Krispy Kreme Inc's market cap, and Krispy Kreme Inc pays the higher dividend (3.47%). Which is the better fit depends on your goals — on Pluang, investors hold Krispy Kreme Inc for 46 Days and Tractor Supply Co for 89 Days on average.

DNUTTSCO
Market Cap
$521.37M$17.44B
Volume
2,293,01510,598,723
Sector
Consumer StaplesConsumer Cyclical
52-Week High
$4.70$56.37
52-Week Low
$2.87$29.14
Typical Hold Time
46 Days89 Days
Enterprise Value
$1.76B$23.76B
Dividend Yield
3.47%2.87%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Krispy Kreme Inc

Krispy Kreme (DNUT) trades at $3.01, up 3.08% today, amid a bullish technical signal despite mixed earnings. The company reported a net loss of $515.77M in 2025, with negative profit margins, but maintains a low P/S ratio of 0.35 and strong gross margins. Recent news highlights product launches like the Pokémon doughnut collection and ongoing legal investigations into fiduciary duties.

Outlook is cautious; analyst consensus leans buy (50%) with potential from innovation, but risks include persistent losses, high debt, and legal scrutiny. The stock's valuation appears cheap on sales, yet profitability challenges and insider investigation concerns weigh on investor confidence.

Tractor Supply Co

Tractor Supply (TSCO) trades at $33.48, up 2.95% on the day, with a bullish technical signal from moving averages despite mixed oscillators. The company reported three consecutive quarterly earnings misses but maintains strong profitability with a 36.46% gross margin and 39.51% ROE. Recent news highlights expansion with a new Idaho distribution center and ongoing community initiatives, though concerns about dividend sustainability persist amid earnings pressure.

The outlook is cautiously optimistic with a consensus price target of $36.76 offering ~10% upside, supported by solid fundamentals and a 17-year dividend growth streak. Key risks include competitive pressures, execution challenges from recent misses, and economic sensitivity. Institutional sentiment is mixed with some trimming positions, but analyst consensus leans slightly bullish with 48% buy ratings.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

DNUT
12% Buy88% Sell
Avg holding period · 46 Days
TSCO
100% Buy0% Sell
Avg holding period · 89 Days

About Krispy Kreme Inc

Krispy Kreme Inc is a sweet treat brands company. The company's Original Glazed doughnut is recognized for its hot-off-the-line, melt-in- your-mouth experience. It operates in 30 countries through its network of fresh Doughnut Shops, partnerships with retailers, and a growing ecommerce and delivery business. The company conducts its business through the following three reported segments namely U.S. and Canada, includes all operations in the U.S. and Canada, Insomnia Cookies shops, and the Branded Sweet Treat Line

Read more on DNUT →

About Tractor Supply Co

Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).

Read more on TSCO →