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Compare Krispy Kreme Inc (DNUT) vs Southern Company (SO) Price & Performance

Krispy Kreme IncTrade
Southern CompanyTrade

Price performance (Past 24H)

Key statistics

Krispy Kreme Inc vs Southern Company — how do they compare? Krispy Kreme Inc trades at $3.01 (market cap $508.36M), while Southern Company trades at $86.29 (market cap $98.29B). The key difference: Southern Company is far larger — about 193.3× Krispy Kreme Inc's market cap, and Southern Company pays the higher dividend (3.56%). Which is the better fit depends on your goals — on Pluang, investors hold Krispy Kreme Inc for 45 Days and Southern Company for 12 Days on average.

DNUTSO
Market Cap
$508.36M$98.29B
Volume
1,955,7065,624,994
Sector
Consumer StaplesUtilities
52-Week High
$4.70$99.72
52-Week Low
$2.87$82.35
Typical Hold Time
45 Days12 Days
Enterprise Value
$1.75B$172.39B
Dividend Yield
3.47%3.56%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Krispy Kreme Inc

Krispy Kreme (DNUT) trades at $3.01, down 0.33% on the day, with a bearish technical signal. The company reported a net loss of $515.77 million in 2025, despite a 75.19% gross margin, and faces legal investigations into fiduciary duties. Revenue declined to $1.52 billion in 2025 from $1.7 billion in 2024.

The outlook is cautious due to persistent losses and legal overhangs, though analyst consensus leans buy. Key risks include profitability challenges and high debt. Upside depends on operational turnaround and new product launches driving growth.

Southern Company

No Aura AI signal available yet.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

DNUT
0% Buy100% Sell
Avg holding period · 45 Days
SO
100% Buy0% Sell
Avg holding period · 12 Days

Top news

Latest headlines on both assets

About Krispy Kreme Inc

Krispy Kreme Inc is a sweet treat brands company. The company's Original Glazed doughnut is recognized for its hot-off-the-line, melt-in- your-mouth experience. It operates in 30 countries through its network of fresh Doughnut Shops, partnerships with retailers, and a growing ecommerce and delivery business. The company conducts its business through the following three reported segments namely U.S. and Canada, includes all operations in the U.S. and Canada, Insomnia Cookies shops, and the Branded Sweet Treat Line

Read more on DNUT →

About Southern Company

Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.

Read more on SO →