Compare Krispy Kreme Inc (DNUT) vs SMX Security Matters plc (SMX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Krispy Kreme Inc vs SMX Security Matters plc — how do they compare? Krispy Kreme Inc trades at $3.13 (market cap $544.79M), while SMX Security Matters plc trades at $15.54 (market cap $17.15M). The key difference: Krispy Kreme Inc is far larger — about 31.8× SMX Security Matters plc's market cap, and Krispy Kreme Inc pays a 3.47% dividend while SMX Security Matters plc pays none. Which is the better fit depends on your goals.
| DNUT | SMX | |
|---|---|---|
Market Cap | $544.79M | $17.15M |
Sector | Consumer Staples | Technology |
52-Week High | $4.70 | $103.71K |
52-Week Low | $2.92 | $12.87 |
Enterprise Value | $1.79B | -$14.18M |
Dividend Yield | 3.47% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Krispy Kreme (DNUT) trades at $3.34, up 3.41% today, with a bullish technical signal from oscillators and mixed earnings history. The company reported a net loss of -$515.77M in 2025 but shows margin improvement and a capital-light refranchising strategy. Recent news highlights a turnaround focus, with the CEO affirming progress on profitability and leverage reduction.
Outlook hinges on execution of the turnaround plan; opportunities include international expansion and cost controls, but risks persist from high debt and competitive pressures. Analysts are cautiously optimistic with a 50% buy rating, though negative profitability metrics warrant monitoring.
SMX trades at $15.99, down 2.08% today, with a bearish technical signal from moving averages. The company shows severe financial stress with negative ROE of -819.22% and net loss of $169.18M for 2025, though recent news highlights balance sheet strengthening and commercialization progress in recycled plastics tracking technology.
Outlook remains speculative with significant operational losses offset by financing activities. Investment opportunity hinges on successful commercialization of circular economy platforms, while risks include sustained cash burn and competitive pressures in materials verification space.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Krispy Kreme Inc
Krispy Kreme Inc is a sweet treat brands company. The company's Original Glazed doughnut is recognized for its hot-off-the-line, melt-in- your-mouth experience. It operates in 30 countries through its network of fresh Doughnut Shops, partnerships with retailers, and a growing ecommerce and delivery business. The company conducts its business through the following three reported segments namely U.S. and Canada, includes all operations in the U.S. and Canada, Insomnia Cookies shops, and the Branded Sweet Treat Line
Read more on DNUT →About SMX Security Matters plc
SMX Security Matters plc is a digital authentication and tracking technology company that uses a chemical-based, invisible marker system to trace and verify products across global supply chains. Their technology creates a 'digital twin' of physical products, used for quality control, counterfeiting prevention, and ensuring sustainability compliance from raw materials to final sale. The company's solutions are applied across various industries, including precious materials, luxury goods, and fast-moving consumer goods.
Read more on SMX →
