Krispy Kreme Inc vs HubSpot Inc — how do they compare? Krispy Kreme Inc trades at $3.01 (market cap $508.36M), while HubSpot Inc trades at $232.43 (market cap $10.98B). The key difference: HubSpot Inc is far larger — about 21.6× Krispy Kreme Inc's market cap, and Krispy Kreme Inc pays a 3.47% dividend while HubSpot Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Krispy Kreme Inc for 45 Days and HubSpot Inc for 78 Days on average.
| DNUT | HUBS | |
|---|---|---|
Market Cap | $508.36M | $10.98B |
Volume | 1,955,706 | 1,027,893 |
Sector | Consumer Staples | Technology |
52-Week High | $4.70 | $494.58 |
52-Week Low | $2.87 | $170.39 |
Typical Hold Time | 45 Days | 78 Days |
Enterprise Value | $1.75B | $9.88B |
Dividend Yield | 3.47% | — |
Signals from Pluang's Aura AI — not financial advice
Krispy Kreme (DNUT) trades at $3.01, down 0.33% on the day, with a bearish technical signal. The company reported a net loss of $515.77 million in 2025, despite a 75.19% gross margin, and faces legal investigations into fiduciary duties. Revenue declined to $1.52 billion in 2025 from $1.7 billion in 2024.
The outlook is cautious due to persistent losses and legal overhangs, though analyst consensus leans buy. Key risks include profitability challenges and high debt. Upside depends on operational turnaround and new product launches driving growth.
HubSpot (HUBS) trades at $231.84, up 6.86% in the past 24 hours, with a bearish technical signal despite recent earnings beats. The company shows strong revenue growth from $1.7B in 2022 to $3.1B in 2025, with net income turning positive in 2024. Recent analyst day highlighted AI strategy enhancements and margin expansion targets through 2030, while technical indicators show resistance near $232 with RSI suggesting potential overbought conditions.
HUBS presents a mixed outlook with strong fundamental growth offset by high valuation multiples (P/E 78.39) and technical resistance. The consensus price target of $243.65 offers modest upside, supported by 59.6% analyst buy ratings, but risks include competitive pressures in CRM software and execution challenges in AI integration. Cash flow growth and institutional accumulation provide support for long-term investors.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Krispy Kreme Inc is a sweet treat brands company. The company's Original Glazed doughnut is recognized for its hot-off-the-line, melt-in- your-mouth experience. It operates in 30 countries through its network of fresh Doughnut Shops, partnerships with retailers, and a growing ecommerce and delivery business. The company conducts its business through the following three reported segments namely U.S. and Canada, includes all operations in the U.S. and Canada, Insomnia Cookies shops, and the Branded Sweet Treat Line
Read more on DNUT →HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →