Dicks Sporting Goods Inc vs Wayfair Inc — how do they compare? Dicks Sporting Goods Inc trades at $136.65 (market cap $13.26B), while Wayfair Inc trades at $105.74 (market cap $14.40B). The key difference: Dicks Sporting Goods Inc and Wayfair Inc are close in size by market cap, and Dicks Sporting Goods Inc pays a 3.71% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Dicks Sporting Goods Inc for 19 Days and Wayfair Inc for 8 Days on average.
| DKS | W | |
|---|---|---|
Market Cap | $13.26B | $14.40B |
Volume | 2,292,035 | 2,102,856 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $239.17 | $119.05 |
52-Week Low | $121.15 | $57.40 |
Typical Hold Time | 19 Days | 8 Days |
Enterprise Value | $20.31B | $16.73B |
Dividend Yield | 3.71% | — |
Signals from Pluang's Aura AI — not financial advice
DICK'S Sporting Goods (DKS) trades at $134.63, up 2.63% today, with a bearish technical signal from moving averages but neutral oscillators. The company shows solid profitability with a 32.05% gross margin and 18.47% ROE, though Q2 2026 earnings missed expectations. Analyst consensus is bullish with a $153.30 price target, but multiple class action lawsuits filed in October 2026 create significant headline risk.
The stock presents a mixed outlook: strong fundamentals and analyst support suggest upside potential, but legal overhangs and a recent earnings miss pose near-term risks. Investors must weigh the attractive valuation against litigation uncertainties and competitive pressures in the retail sector.
Wayfair (W) trades at $105.13, up 0.63% with bullish technical signals and strong analyst support. The stock shows positive momentum with recent earnings beats and a consensus price target of $114.13. While revenue growth remains steady at $12.9B for 2026, the company continues to operate at a net loss margin of -2.49%, though operating cash flow improved to $665M. Recent developments include store expansion and new brand campaigns positioning for future growth.
Wayfair presents a growth opportunity with bullish technicals and analyst consensus, but faces fundamental challenges with persistent losses and high debt-to-asset ratio of 95.11%. The stock's upside potential depends on margin improvement and successful execution of retail expansion, while downside risks include competitive pressures and macroeconomic headwinds affecting consumer spending.
Trailing returns across standard periods
Latest headlines on both assets
Dick's Sporting Goods is a leading omni-channel sporting goods retailer in the US It offers an extensive assortment of authentic sports equipment, apparel, footwear, and accessories through its stores and digital platforms.
Read more on DKS →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →