Compare Dicks Sporting Goods Inc (DKS) vs ServiceNow Inc (NOW) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Dicks Sporting Goods Inc vs ServiceNow Inc — how do they compare? Dicks Sporting Goods Inc trades at $211.39 (market cap $18.92B), while ServiceNow Inc trades at $106.22 (market cap $108.13B). The key difference: ServiceNow Inc is far larger — about 5.7× Dicks Sporting Goods Inc's market cap, and Dicks Sporting Goods Inc pays a 2.37% dividend while ServiceNow Inc pays none. Which is the better fit depends on your goals.
| DKS | NOW | |
|---|---|---|
Market Cap | $18.92B | $108.13B |
Sector | Consumer Cyclical | Technology |
52-Week High | $239.17 | $199.24 |
52-Week Low | $187.78 | $83.00 |
Enterprise Value | $25.71B | $105.38B |
Dividend Yield | 2.37% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Dick's Sporting Goods (DKS) trades at $216.10, down 0.86% with a bearish technical outlook despite strong fundamentals. The company reported consistent earnings beats, with Q1 2026 EPS of $2.90 exceeding expectations, and maintains solid profitability with a 4.71% net margin. Recent developments include the launch of ScoreCard+ loyalty program and Lids partnership expansion. Analyst consensus remains strongly bullish with a $261 price target, though legal scrutiny over fiduciary duties presents near-term headwinds.
DKS offers attractive valuation with a P/E of 20.58 and P/S of 0.96, trading below analyst targets. Growth catalysts include market share gains and strategic partnerships, but risks involve competitive pressures and potential legal overhangs. The stock's current dip may present a buying opportunity for long-term investors given fundamental strength and institutional support.
ServiceNow (NOW) trades at $104.85, down 2.66% on the day, amid a generally bullish technical and fundamental backdrop. The stock exhibits strong revenue growth, with 2025 revenue reaching $13.28B and a robust net income margin of 12.59%. Analyst sentiment is overwhelmingly positive, with an 85.51% buy rating and a consensus price target of $137.96, suggesting significant upside potential. Recent news highlights the company's positioning as an 'AI control tower,' with strong performance in May.
The outlook for NOW is favorable, driven by AI adoption and consistent earnings beats, though high valuation multiples (P/E of 66.23) pose a risk if growth slows. Key investment opportunities include expanding profit margins and market share in enterprise software, while risks involve competitive pressures and execution challenges in a high-interest-rate environment.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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Latest headlines on both assets
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About Dicks Sporting Goods Inc
Dick's Sporting Goods is a leading omni-channel sporting goods retailer in the US It offers an extensive assortment of authentic sports equipment, apparel, footwear, and accessories through its stores and digital platforms.
Read more on DKS →About ServiceNow Inc
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →
