Dicks Sporting Goods Inc vs Firy Inc. — how do they compare? Dicks Sporting Goods Inc trades at $203.36 (market cap $18.35B), while Firy Inc. trades at $9.97 (market cap $159.51M). The key difference: Dicks Sporting Goods Inc is far larger — about 115× Firy Inc.'s market cap, and Dicks Sporting Goods Inc pays a 2.44% dividend while Firy Inc. pays none. Which is the better fit depends on your goals.
| DKS | FIRY | |
|---|---|---|
Market Cap | $18.35B | $159.51M |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $239.17 | $12.45 |
52-Week Low | $187.78 | $2.28 |
Enterprise Value | $25.14B | $103.18M |
Dividend Yield | 2.44% | — |
Signals from Pluang's Aura AI — not financial advice
DKS trades at $203.44, down 4.98% on the day, amid a bearish technical signal. The company has consistently beaten earnings estimates in recent quarters, with strong profitability metrics including a 20.9% ROE and 4.71% net income margin. Analyst consensus is strongly bullish with a $263.22 price target and no sell ratings. Recent news highlights include positive coverage from Zacks and an upcoming Q2 2026 earnings call on August 25th.
The outlook remains positive given strong fundamentals and analyst support, but risks include competitive pressures and the stock's current bearish technical trend. The key near-term catalyst is the Q2 earnings report, which could validate the bullish sentiment if results meet or exceed the expected EPS of $3.77.
FIRY trades at $9.98, down 4.77% in the last 24 hours, with a bullish technical signal from moving averages but neutral oscillators. The company reported Q1 2026 revenue growth and a slight earnings beat, yet maintains negative net income margins and cash flow challenges. Recent news includes a legal victory awarding $719 million and a rebrand from Skillz Inc.
Outlook remains cautious due to persistent losses and cash burn, though the legal win provides a liquidity boost. Risks include high SG&A costs and competitive pressures, while analyst sentiment is mixed with a majority hold rating. Investors should weigh the potential from strategic shifts against fundamental weaknesses.
Trailing returns across standard periods
Dick's Sporting Goods is a leading omni-channel sporting goods retailer in the US It offers an extensive assortment of authentic sports equipment, apparel, footwear, and accessories through its stores and digital platforms.
Read more on DKS →Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →