DraftKings Inc vs TKO Group Holdings Inc — how do they compare? DraftKings Inc trades at $25.15 (market cap $12.58B), while TKO Group Holdings Inc trades at $194.36 (market cap $14.24B). The key difference: DraftKings Inc and TKO Group Holdings Inc are close in size by market cap, and TKO Group Holdings Inc pays a 1.6% dividend while DraftKings Inc pays none. Which is the better fit depends on your goals.
| DKNG | TKO | |
|---|---|---|
Market Cap | $12.58B | $14.24B |
Sector | Consumer Cyclical | Technology |
52-Week High | $48.23 | $224.96 |
52-Week Low | $20.72 | $176.49 |
Enterprise Value | $13.51B | $18.60B |
Dividend Yield | — | 1.6% |
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TKO trades at $186.56, down 0.39% on the day, with a bullish technical signal and strong analyst support. The company reported record Q2 2026 revenue of $1.55 billion (up 18% year-over-year) and raised full-year guidance, though it missed EPS estimates. Valuation ratios are elevated with a P/E of 66.46, but profitability metrics show improvement. Recent corporate actions include an $800 million share repurchase and a $0.79 dividend payment.
The outlook is positive driven by media rights growth and live events, with a consensus price target of $228.17 implying 22% upside. Risks include earnings volatility and institutional selling. Wall Street sentiment remains strongly bullish with 89% buy ratings.
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DraftKings Inc is a digital sports entertainment and gaming company. The company provides users with daily fantasy sports (DFS), sports betting, and iGaming opportunities and is also involved in the design & development of sports betting and casino gaming platform software for online and retail sportsbook and casino gaming products. It operates in two segments: Business-to-consumer(B2C) and Business-to-Business(B2B), of which the vast majority of its revenue comes from the B2C segment. Geographically, it derives most of its revenue from the United States.
Read more on DKNG →TKO Group Holdings is a premium sports and entertainment company that serves as the parent entity for the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Formed through a seismic merger orchestrated by Endeavor, TKO leverages a combined global fanbase of over 1 billion to drive massive revenue through media rights, global live events, and a unified sponsorship platform, effectively monopolizing the professional combat sports landscape.
Read more on TKO →