DraftKings Inc vs Monster Beverage Corp — how do they compare? DraftKings Inc trades at $25.24 (market cap $12.58B), while Monster Beverage Corp trades at $45.53 (market cap $89.20B). The key difference: Monster Beverage Corp is far larger — about 7.1× DraftKings Inc's market cap, and Monster Beverage Corp is trading nearer its 52-week high, DraftKings Inc nearer its low. Which is the better fit depends on your goals.
| DKNG | MNST | |
|---|---|---|
Market Cap | $12.58B | $89.20B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $48.23 | $49.97 |
52-Week Low | $20.72 | $30.86 |
Enterprise Value | $13.51B | $87.49B |
Trailing returns across standard periods
Latest headlines on both assets
DraftKings Inc is a digital sports entertainment and gaming company. The company provides users with daily fantasy sports (DFS), sports betting, and iGaming opportunities and is also involved in the design & development of sports betting and casino gaming platform software for online and retail sportsbook and casino gaming products. It operates in two segments: Business-to-consumer(B2C) and Business-to-Business(B2B), of which the vast majority of its revenue comes from the B2C segment. Geographically, it derives most of its revenue from the United States.
Read more on DKNG →Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors the portfolio, and notable offerings include Monster Energy and Monster Ultra. The firm has also started to incubate new trademarks for emerging enclaves of the energy space, like Reign in performance energy. It is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster's largest shareholder (nearly 20%) and that also included the exchange of certain businesses between the two firms. Most of Monster's revenue is generated in the United States, though international geographies are increasing in the mix.
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