Trump Media and Technology Group Corp vs Altria Group Inc — how do they compare? Trump Media and Technology Group Corp trades at $8.95 (market cap $2.48B), while Altria Group Inc trades at $65.04 (market cap $108.58B). The key difference: Altria Group Inc is far larger — about 43.8× Trump Media and Technology Group Corp's market cap, and Altria Group Inc pays a 6.52% dividend while Trump Media and Technology Group Corp pays none. Which is the better fit depends on your goals.
| DJT | MO | |
|---|---|---|
Market Cap | $2.48B | $108.58B |
Sector | Media | Consumer Staples |
52-Week High | $18.50 | $74.92 |
52-Week Low | $7.06 | $54.72 |
Enterprise Value | $2.54B | $130.79B |
Dividend Yield | — | 6.52% |
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Altria Group (MO) trades at $65.54, down 4.11% amid bearish technical signals and mixed earnings performance. The stock shows strong fundamentals with a 39% net income margin and attractive 6.3% dividend yield, though cigarette volume declines persist. Recent Q2 2026 earnings missed expectations, triggering price weakness and multiple legal investigations into potential securities violations. Analyst consensus remains positive with 61.5% buy ratings and $67 price target, but technical indicators suggest near-term pressure with support at $62-65.
MO presents a value opportunity for income investors with its high yield and reasonable P/E of 13.7, though regulatory risks and declining traditional tobacco business create headwinds. The smoke-free product expansion offers growth potential, but legal uncertainties and volume erosion require careful monitoring. Current levels near support provide entry points for dividend-focused investors willing to accept sector-specific risks.
Trailing returns across standard periods
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Trump Media & Technology Group is a media firm rooted in social media and digital streaming. Its flagship product, Truth Social, provides a platform focused on free speech and open conversation.
Read more on DJT →Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
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