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Compare Walt Disney Co (DIS) vs 22nd Century Group Inc (XXII) Price & Performance

Walt Disney CoTrade
22nd Century Group IncTrade

Price performance (Past 24H)

Key statistics

Walt Disney Co vs 22nd Century Group Inc — how do they compare? Walt Disney Co trades at $108.05 (market cap $184.79B), while 22nd Century Group Inc trades at $0.81 (market cap $621.67K). The key difference: Walt Disney Co is far larger — about 297247.7× 22nd Century Group Inc's market cap, and Walt Disney Co pays a 1.4% dividend while 22nd Century Group Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Walt Disney Co for 199 Days and 22nd Century Group Inc for 32 Days on average.

DISXXII
Market Cap
$184.79B$621.67K
Volume
13,033,55045,625
Sector
MediaConsumer Staples
52-Week High
$116.65$483.00
52-Week Low
$92.40$0.80
Typical Hold Time
199 Days32 Days
Enterprise Value
$225.65B-$3.69M
Dividend Yield
1.4%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Walt Disney Co

Disney (DIS) trades at $107.08, up 2.21% today, with a bullish technical signal from moving averages and consistent earnings beats in recent quarters. Revenue grew to $94.43B in 2025, with net income surging to $12.40B, though free cash flow faces pressure from increased investments. The stock remains below the analyst consensus price target of $125.67, indicating potential upside.

The outlook is positive with strong fundamentals and analyst support, but risks include streaming competition and high capital expenditures. Investment opportunity lies in execution of the $60B parks pipeline and streaming margin expansion, balanced against macroeconomic sensitivity and execution risks.

22nd Century Group Inc

XXII trades at $0.8116, down 8.96% in the last session, with a bearish technical signal from moving averages. The company shows negative profitability metrics including -76.01% net income margin and -284.5% ROE, though valuation ratios appear low with P/S of 0.08 and P/B of 0.03. Recent news highlights regulatory progress in reduced-nicotine tobacco initiatives in France and Europe.

While analyst consensus is 75% buy with a $1,240 price target suggesting significant upside, fundamental challenges persist with consecutive earnings misses and negative cash flow from operations. The stock faces execution risk in commercializing its reduced-nicotine platform amid ongoing losses.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

DIS
1% Buy99% Sell
Avg holding period · 199 Days
XXII
100% Buy0% Sell
Avg holding period · 32 Days

Top news

Latest headlines on both assets

About Walt Disney Co

The Walt Disney Company is an entertainment company with operations in media networks, park experiences & consumer products, studio entertainment and Direct-to-Consumer networks and channels. The Company serves customers worldwide.

Read more on DIS →

About 22nd Century Group Inc

22nd Century Group is a plant biotechnology company that uses genetic engineering and gene editing to control the levels of nicotine in tobacco plants. Its flagship product line, VLN®, is the first and only combustible cigarette authorized by the FDA as a Modified Risk Tobacco Product (MRTP), containing 95% less nicotine than traditional cigarettes to help adult smokers smoke less.

Read more on XXII →