Compare Dollar General Corp. (DG) vs Mattel Inc (MAT) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Dollar General Corp. vs Mattel Inc — how do they compare? Dollar General Corp. trades at $127.23 (market cap $27.42B), while Mattel Inc trades at $16.69 (market cap $4.74B). The key difference: Dollar General Corp. is far larger — about 5.8× Mattel Inc's market cap, and Dollar General Corp. pays a 1.9% dividend while Mattel Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Dollar General Corp. for 59 Days and Mattel Inc for 97 Days on average.
| DG | MAT | |
|---|---|---|
Market Cap | $27.42B | $4.74B |
Volume | 2,291,517 | 11,809,722 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $156.26 | $22.16 |
52-Week Low | $95.94 | $12.66 |
Typical Hold Time | 59 Days | 97 Days |
Enterprise Value | $41.60B | $6.96B |
Dividend Yield | 1.9% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Dollar General (DG) trades at $124.27, up 1.73% today, with a bullish technical signal from moving averages and strong analyst support (55.77% buy ratings). Recent quarters show consistent earnings beats, with Q2 2026 EPS of $2.48 exceeding the $2.01 estimate. The company benefits from tariff refunds boosting margins and is expanding delivery via Instacart and scaling its DG Media Network for growth.
The outlook is positive, with a consensus price target of $137.27 implying ~10% upside. Key opportunities include margin recovery initiatives and value-focused merchandising, but risks persist from consumer pressure and competitive discount retail dynamics. Net cash flow improved to $395 million in 2025, though profit margins have narrowed from 7.01% in 2022 to 2.77% in 2025.
Mattel (MAT) trades at $16.58, up 1.28% with strong technical momentum and bullish analyst sentiment. Recent takeover interest from Authentic Brands Group has boosted the stock, while CEO transition to Roger Lynch marks a leadership shift. The company maintains solid fundamentals with $5.35B revenue, 7.78% net margin, and attractive valuation at P/E 12.38. Technical indicators show bullish momentum despite overbought RSI readings.
Mattel presents a compelling opportunity with takeover speculation and reasonable valuation, though execution risks under new leadership and mixed earnings performance warrant caution. The stock's current momentum appears driven by M&A speculation rather than fundamental improvement, creating potential volatility. Wall Street maintains a bullish stance with 53% buy ratings and $15 consensus target.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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Top news
Latest headlines on both assets
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About Dollar General Corp.
A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.
Read more on DG →About Mattel Inc
Mattel markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, handheld and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Just over half of its net sales are in North America, while the remainder stem from international markets.
Read more on MAT →
