Diageo plc vs Yum China Holdings Inc — how do they compare? Diageo plc trades at $86.73 (market cap $47.67B), while Yum China Holdings Inc trades at $42.92 (market cap $14.11B). The key difference: Diageo plc is far larger — about 3.4× Yum China Holdings Inc's market cap, and Yum China Holdings Inc pays the higher dividend (2.78%). Which is the better fit depends on your goals — on Pluang, investors hold Diageo plc for 66 Days and Yum China Holdings Inc for 77 Days on average.
| DEO | YUMC | |
|---|---|---|
Market Cap | $47.67B | $14.11B |
Volume | 893,372 | 2,350,650 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $102.14 | $57.95 |
52-Week Low | $72.47 | $39.98 |
Typical Hold Time | 66 Days | 77 Days |
Enterprise Value | $68.09B | $15.02B |
Dividend Yield | 2.3% | 2.78% |
Signals from Pluang's Aura AI — not financial advice
Diageo (DEO) trades at $86.98, up 2.66% with bullish technical indicators and strong institutional support. The company demonstrates solid fundamentals with consistent earnings beats, a 15.82% ROE, and improving cash flow trends. Recent corporate developments include a new CFO appointment and marketing initiatives across key brands, while analyst consensus remains positive with 49% buy ratings.
The outlook remains favorable with restructuring savings and brand investments driving potential upside, though investors face risks from US market challenges and regulatory pressures. The stock's current valuation at 27.9x P/E appears reasonable given the company's market leadership and turnaround progress under new management.
YUMC trades at $41.78, up 2.78% today, but technical indicators signal a bearish trend with strong sell signals from moving averages. Fundamentally, the company shows steady revenue growth, reaching $11.80B in 2025, with consistent earnings beats in recent quarters. Recent developments include the acquisition of Pizza Hut brand ownership in mainland China and expansion of Pizza Hut Burger Bars to 300 locations.
The outlook is mixed: strong analyst consensus (73.68% buy ratings) and a projected 25.63% upside suggest value, but bearish technicals and competitive pressures pose risks. Investors should weigh solid fundamentals against near-term price volatility.
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Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Smirnoff, and Guinness. It operates a vast portfolio of spirits and beers across more than 180 countries.
Read more on DEO →With almost 10,600 units and USD 9.5 billion in systemwide sales in 2020, Yum China is the largest restaurant chain in China. It generates revenue through its own restaurants and franchise fees. Key concepts include KFC (7,166 units) and Pizza Hut (2,355), but the company's portfolio also includes other brands such as Little Sheep, East Dawning, Taco Bell, Huang Ji Huang, COFFii & Joy, and Lavazza (collectively representing about 985 units). Yum China is a trademark licensee of Yum Brands, paying 3% of total systemwide sales to the company it separated from in October 2016.
Read more on YUMC →