Diageo plc vs Vanguard Total Stock Market Index Fund ETF — how do they compare? Diageo plc trades at $86.73 (market cap $47.67B), while Vanguard Total Stock Market Index Fund ETF trades at $381.94 (market cap $2.30T). The key difference: Vanguard Total Stock Market Index Fund ETF is far larger — about 48.2× Diageo plc's market cap, and Diageo plc pays a 2.3% dividend while Vanguard Total Stock Market Index Fund ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Diageo plc for 66 Days and Vanguard Total Stock Market Index Fund ETF for 131 Days on average.
| DEO | VTI | |
|---|---|---|
Market Cap | $47.67B | $2.30T |
Volume | 893,372 | 2,982,924 |
Sector | Consumer Staples | — |
52-Week High | $102.14 | $384.30 |
52-Week Low | $72.47 | $311.68 |
Typical Hold Time | 66 Days | 131 Days |
Enterprise Value | $68.09B | — |
Dividend Yield | 2.3% | — |
Signals from Pluang's Aura AI — not financial advice
Diageo (DEO) trades at $86.98, up 2.66% with bullish technical indicators and strong institutional support. The company demonstrates solid fundamentals with consistent earnings beats, a 15.82% ROE, and improving cash flow trends. Recent corporate developments include a new CFO appointment and marketing initiatives across key brands, while analyst consensus remains positive with 49% buy ratings.
The outlook remains favorable with restructuring savings and brand investments driving potential upside, though investors face risks from US market challenges and regulatory pressures. The stock's current valuation at 27.9x P/E appears reasonable given the company's market leadership and turnaround progress under new management.
VTI trades at $379.56, down 0.39% on the day, with a bullish technical signal driven by moving averages. The ETF provides broad U.S. equity exposure, though key valuation and profitability ratios are not publicly disclosed for the fund itself. Recent news highlights its role in diversified portfolios and long-term growth potential.
The outlook for VTI remains positive given its low-cost, diversified structure and historical performance. Risks include market concentration in top holdings and broader economic volatility. Analyst sentiment is generally favorable for long-term investors seeking total market exposure.
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Latest headlines on both assets
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Smirnoff, and Guinness. It operates a vast portfolio of spirits and beers across more than 180 countries.
Read more on DEO →The fund employs an indexing investment approach designed to track the performance of the index, which represents approximately 100% of the investable US stock market and includes large-, mid-, small-, and micro-cap stocks. It invests by sampling the index, meaning that it holds a broadly diversified collection of securities that, in the aggregate, approximates the full index in terms of key characteristics.
Read more on VTI →