Investment
Features
FeesSafety
Academy
More
Pluang+

Compare Diageo plc (DEO) vs Vanguard Dividend Appreciation Index Fund ETF (VIG) Price & Performance

Diageo plcTrade
Vanguard Dividend Appreciation Index Fund ETFTrade

Price performance (Past 24H)

Key statistics

Diageo plc vs Vanguard Dividend Appreciation Index Fund ETF — how do they compare? Diageo plc trades at $87.35 (market cap $47.54B), while Vanguard Dividend Appreciation Index Fund ETF trades at $237.4 (market cap $132.40B). The key difference: Vanguard Dividend Appreciation Index Fund ETF is far larger — about 2.8× Diageo plc's market cap, and Diageo plc pays a 2.36% dividend while Vanguard Dividend Appreciation Index Fund ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Diageo plc for 66 Days and Vanguard Dividend Appreciation Index Fund ETF for 133 Days on average.

DEOVIG
Market Cap
$47.54B$132.40B
Volume
1,824,7041,733,469
Sector
Consumer Staples—
52-Week High
$102.14$246.61
52-Week Low
$72.47$210.70
Typical Hold Time
66 Days133 Days
Enterprise Value
$67.96B—
Dividend Yield
2.36%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Diageo plc

Diageo (DEO) trades at $84.73, down slightly by 0.06% on the day, with a bearish technical signal from moving averages. The company shows solid profitability with a 59.47% gross margin and has beaten EPS estimates in the last three quarters. Recent news highlights marketing initiatives and a CFO transition planned for 2027, while analyst consensus leans positive with 49% buy ratings.

The outlook is mixed: cost-cutting and brand investments support a turnaround, but declining 2026 revenue and net income projections pose risks. Valuation ratios like P/E of 27.19 suggest premium pricing, requiring execution success to justify. Key risks include U.S. market challenges and regulatory scrutiny in regions like India.

Vanguard Dividend Appreciation Index Fund ETF

VIG trades at $236.99, down 0.32% on the day, with technical indicators showing a bullish trend supported by moving averages. The ETF focuses on dividend growth companies with at least 10 consecutive years of dividend increases, offering a lower yield but stronger growth profile compared to peers. Recent news highlights VIG's 7.5% quarterly dividend increase and its strategic positioning for long-term income investors.

VIG presents a compelling option for investors seeking dividend growth with moderate risk, though its low current yield may not suit income-focused portfolios. Key risks include market volatility and the ETF's exclusion of high-yield dividend payers. Analyst sentiment remains positive given its historical 10% annual returns and quality screening criteria.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

DEO

No sentiment data available yet.

VIG
95% Buy5% Sell
Avg holding period · 133 Days

Top news

Latest headlines on both assets

About Diageo plc

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Smirnoff, and Guinness. It operates a vast portfolio of spirits and beers across more than 180 countries.

Read more on DEO →

About Vanguard Dividend Appreciation Index Fund ETF

The advisor employs an indexing investment approach designed to track the performance of the index, which consists of common stocks of companies that have a record of increasing dividends over time. The advisor attempts to replicate the target index by investing all, or substantially all, of its assets in the stocks that make up the index, holding each stock in approximately the same proportion as its weighting in the index.

Read more on VIG →