Diageo plc vs VF Corp — how do they compare? Diageo plc trades at $86.73 (market cap $47.67B), while VF Corp trades at $15 (market cap $5.71B). The key difference: Diageo plc is far larger — about 8.3× VF Corp's market cap, and VF Corp pays the higher dividend (2.48%). Which is the better fit depends on your goals — on Pluang, investors hold Diageo plc for 66 Days and VF Corp for 65 Days on average.
| DEO | VFC | |
|---|---|---|
Market Cap | $47.67B | $5.71B |
Volume | 893,372 | 8,987,330 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $102.14 | $21.55 |
52-Week Low | $72.47 | $12.62 |
Typical Hold Time | 66 Days | 65 Days |
Enterprise Value | $68.09B | $10.00B |
Dividend Yield | 2.3% | 2.48% |
Signals from Pluang's Aura AI — not financial advice
Diageo (DEO) trades at $86.73, up 2.36% with bullish technical signals from moving averages. The company shows strong profitability with 59.47% gross margins and has beaten earnings estimates in the last three quarters. Recent developments include a new CFO appointment and marketing initiatives across key brands. The stock faces headwinds from declining 2026 revenue projections but maintains solid cash flow generation.
DEO presents a mixed outlook with analyst consensus leaning bullish (49% buy ratings) but facing execution risks in its US turnaround. The stock's premium valuation (P/E 27.9) requires sustained earnings growth, while regulatory challenges in India and competitive pressures warrant monitoring. Near-term catalysts include dividend payments and brand revitalization efforts.
VFC trades at $14.53, up 1.04% with a bullish technical signal despite recent earnings misses. The company shows mixed fundamentals with declining revenue from $11.8B in 2022 to $9.5B in 2025, though net income is projected to recover to $274M in 2026. Valuation appears reasonable with P/E of 21.06 and P/S of 0.61, while analyst consensus leans Hold with a $18.33 price target.
The outlook remains cautious due to Vans brand weakness and execution risks, though cost-cutting and outdoor segment growth offer potential upside. Key risks include persistent revenue declines and high debt levels, while institutional sentiment is divided with 41% Buy ratings versus 52% Hold.
Trailing returns across standard periods
Latest headlines on both assets
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Smirnoff, and Guinness. It operates a vast portfolio of spirits and beers across more than 180 countries.
Read more on DEO →VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →