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Compare Diageo plc (DEO) vs VF Corp (VFC) Price & Performance

Diageo plcTrade

Price performance (Past 24H)

Key statistics

Diageo plc vs VF Corp — how do they compare? Diageo plc trades at $86.73 (market cap $47.67B), while VF Corp trades at $15 (market cap $5.71B). The key difference: Diageo plc is far larger — about 8.3× VF Corp's market cap, and VF Corp pays the higher dividend (2.48%). Which is the better fit depends on your goals — on Pluang, investors hold Diageo plc for 66 Days and VF Corp for 65 Days on average.

DEOVFC
Market Cap
$47.67B$5.71B
Volume
893,3728,987,330
Sector
Consumer StaplesConsumer Cyclical
52-Week High
$102.14$21.55
52-Week Low
$72.47$12.62
Typical Hold Time
66 Days65 Days
Enterprise Value
$68.09B$10.00B
Dividend Yield
2.3%2.48%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Diageo plc

Diageo (DEO) trades at $86.73, up 2.36% with bullish technical signals from moving averages. The company shows strong profitability with 59.47% gross margins and has beaten earnings estimates in the last three quarters. Recent developments include a new CFO appointment and marketing initiatives across key brands. The stock faces headwinds from declining 2026 revenue projections but maintains solid cash flow generation.

DEO presents a mixed outlook with analyst consensus leaning bullish (49% buy ratings) but facing execution risks in its US turnaround. The stock's premium valuation (P/E 27.9) requires sustained earnings growth, while regulatory challenges in India and competitive pressures warrant monitoring. Near-term catalysts include dividend payments and brand revitalization efforts.

VF Corp

VFC trades at $14.53, up 1.04% with a bullish technical signal despite recent earnings misses. The company shows mixed fundamentals with declining revenue from $11.8B in 2022 to $9.5B in 2025, though net income is projected to recover to $274M in 2026. Valuation appears reasonable with P/E of 21.06 and P/S of 0.61, while analyst consensus leans Hold with a $18.33 price target.

The outlook remains cautious due to Vans brand weakness and execution risks, though cost-cutting and outdoor segment growth offer potential upside. Key risks include persistent revenue declines and high debt levels, while institutional sentiment is divided with 41% Buy ratings versus 52% Hold.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Diageo plc

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Smirnoff, and Guinness. It operates a vast portfolio of spirits and beers across more than 180 countries.

Read more on DEO →

About VF Corp

VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.

Read more on VFC →