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Compare Diageo plc (DEO) vs United Parcel Service Inc (UPS) Price & Performance

Diageo plcTrade
United Parcel Service IncTrade

Price performance (Past 24H)

Key statistics

Diageo plc vs United Parcel Service Inc — how do they compare? Diageo plc trades at $87.58 (market cap $47.54B), while United Parcel Service Inc trades at $94.37 (market cap $78.52B). The key difference: United Parcel Service Inc is the larger of the two by market cap, and United Parcel Service Inc pays the higher dividend (7.11%). Which is the better fit depends on your goals — on Pluang, investors hold Diageo plc for 66 Days and United Parcel Service Inc for 141 Days on average.

DEOUPS
Market Cap
$47.54B$78.52B
Volume
1,824,7045,159,366
Sector
Consumer StaplesIndustrials
52-Week High
$102.14$120.00
52-Week Low
$72.47$82.87
Typical Hold Time
66 Days141 Days
Enterprise Value
$67.96B$102.54B
Dividend Yield
2.36%7.11%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Diageo plc

Diageo (DEO) trades at $84.73, down slightly by 0.06% on the day, with a bearish technical signal from moving averages. The company shows solid profitability with a 59.47% gross margin and has beaten EPS estimates in the last three quarters. Recent news highlights marketing initiatives and a CFO transition planned for 2027, while analyst consensus leans positive with 49% buy ratings.

The outlook is mixed: cost-cutting and brand investments support a turnaround, but declining 2026 revenue and net income projections pose risks. Valuation ratios like P/E of 27.19 suggest premium pricing, requiring execution success to justify. Key risks include U.S. market challenges and regulatory scrutiny in regions like India.

United Parcel Service Inc

UPS trades at $94.11, up 1.07% with bearish technical signals but strong fundamentals including a 17.15 P/E ratio and 29.66% ROE. The company has beaten earnings estimates for three consecutive quarters, though revenue has declined from $100.3B in 2022 to $88.7B in 2025. Recent developments include the UPS Secure Commerce platform launch and TikTok Shop partnership, while analysts maintain a $118.67 consensus price target despite near-term margin pressures.

UPS presents a value opportunity with attractive valuation metrics and consistent earnings beats, though declining revenue and competitive pressures from Amazon pose challenges. The 7% dividend yield provides income support, but investors should monitor domestic package volume trends and margin sustainability given recent analyst downgrades and bearish technical indicators.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

DEO

No sentiment data available yet.

UPS
1% Buy99% Sell
Avg holding period · 141 Days

Top news

Latest headlines on both assets

About Diageo plc

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Smirnoff, and Guinness. It operates a vast portfolio of spirits and beers across more than 180 countries.

Read more on DEO →

About United Parcel Service Inc

United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network

Read more on UPS →