Diageo plc vs TKO Group Holdings Inc — how do they compare? Diageo plc trades at $87.58 (market cap $47.54B), while TKO Group Holdings Inc trades at $181.02 (market cap $13.06B). The key difference: Diageo plc is far larger — about 3.6× TKO Group Holdings Inc's market cap, and Diageo plc pays the higher dividend (2.36%). Which is the better fit depends on your goals — on Pluang, investors hold Diageo plc for 66 Days and TKO Group Holdings Inc for 30 Days on average.
| DEO | TKO | |
|---|---|---|
Market Cap | $47.54B | $13.06B |
Volume | 1,824,704 | 999,906 |
Sector | Consumer Staples | Media |
52-Week High | $102.14 | $224.96 |
52-Week Low | $72.47 | $175.58 |
Typical Hold Time | 66 Days | 30 Days |
Enterprise Value | $67.96B | $17.42B |
Dividend Yield | 2.36% | 1.77% |
Signals from Pluang's Aura AI — not financial advice
Diageo (DEO) trades at $84.73, down slightly by 0.06% on the day, with a bearish technical signal from moving averages. The company shows solid profitability with a 59.47% gross margin and has beaten EPS estimates in the last three quarters. Recent news highlights marketing initiatives and a CFO transition planned for 2027, while analyst consensus leans positive with 49% buy ratings.
The outlook is mixed: cost-cutting and brand investments support a turnaround, but declining 2026 revenue and net income projections pose risks. Valuation ratios like P/E of 27.19 suggest premium pricing, requiring execution success to justify. Key risks include U.S. market challenges and regulatory scrutiny in regions like India.
TKO trades at $178.64, down 1.24% on the day and near a 52-week low of $174.58 (Defense World, 2026-10-02). The stock is technically bearish with mixed earnings, missing Q2 2026 EPS estimates but beating Q1. Revenue growth is solid, with 2026 guidance raised to $5.3B, though high P/E of 62.68 signals premium valuation. A quarterly dividend of $0.79 was declared for September 2026.
Outlook is supported by strong analyst consensus (89% buy ratings) and a $227 price target, but risks include recent technical weakness, margin pressure, and competitive threats. The stock offers upside if media rights and live event execution drive earnings growth, yet volatility near lows warrants caution.
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Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Smirnoff, and Guinness. It operates a vast portfolio of spirits and beers across more than 180 countries.
Read more on DEO →TKO Group Holdings is a premium sports and entertainment company that serves as the parent entity for the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Formed through a seismic merger orchestrated by Endeavor, TKO leverages a combined global fanbase of over 1 billion to drive massive revenue through media rights, global live events, and a unified sponsorship platform, effectively monopolizing the professional combat sports landscape.
Read more on TKO →