Diageo plc vs Smurfit WestRock plc Ordinary Shares — how do they compare? Diageo plc trades at $87.33 (market cap $47.54B), while Smurfit WestRock plc Ordinary Shares trades at $41.51 (market cap $21.66B). The key difference: Diageo plc is far larger — about 2.2× Smurfit WestRock plc Ordinary Shares's market cap, and Smurfit WestRock plc Ordinary Shares pays the higher dividend (4.38%). Which is the better fit depends on your goals — on Pluang, investors hold Diageo plc for 66 Days and Smurfit WestRock plc Ordinary Shares for 0 Days on average.
| DEO | SW | |
|---|---|---|
Market Cap | $47.54B | $21.66B |
Volume | 1,824,704 | 3,627,328 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $102.14 | $51.84 |
52-Week Low | $72.47 | $32.79 |
Typical Hold Time | 66 Days | 0 Days |
Enterprise Value | $67.96B | $35.14B |
Dividend Yield | 2.36% | 4.38% |
Signals from Pluang's Aura AI — not financial advice
Diageo (DEO) trades at $84.73, down slightly by 0.06% on the day, with a bearish technical signal from moving averages. The company shows solid profitability with a 59.47% gross margin and has beaten EPS estimates in the last three quarters. Recent news highlights marketing initiatives and a CFO transition planned for 2027, while analyst consensus leans positive with 49% buy ratings.
The outlook is mixed: cost-cutting and brand investments support a turnaround, but declining 2026 revenue and net income projections pose risks. Valuation ratios like P/E of 27.19 suggest premium pricing, requiring execution success to justify. Key risks include U.S. market challenges and regulatory scrutiny in regions like India.
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Latest headlines on both assets
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Smirnoff, and Guinness. It operates a vast portfolio of spirits and beers across more than 180 countries.
Read more on DEO →Smurfit WestRock plc is an Ireland-headquartered packaging company that manufactures corrugated containers and consumer packaging from containerboard and paperboard, operating mills, converting plants, and recycling facilities across more than 40 countries.
Read more on SW →