Diageo plc vs Shopify Inc. — how do they compare? Diageo plc trades at $87.58 (market cap $47.67B), while Shopify Inc. trades at $165.67 (market cap $211.73B). The key difference: Shopify Inc. is far larger — about 4.4× Diageo plc's market cap, and Diageo plc pays a 2.3% dividend while Shopify Inc. pays none. Which is the better fit depends on your goals — on Pluang, investors hold Diageo plc for 66 Days and Shopify Inc. for 78 Days on average.
| DEO | SHOP | |
|---|---|---|
Market Cap | $47.67B | $211.73B |
Volume | 893,372 | 7,146,651 |
Sector | Consumer Staples | Technology |
52-Week High | $102.14 | $179.01 |
52-Week Low | $72.47 | $95.40 |
Typical Hold Time | 66 Days | 78 Days |
Enterprise Value | $68.09B | $206.96B |
Dividend Yield | 2.3% | — |
Signals from Pluang's Aura AI — not financial advice
Diageo (DEO) trades at $84.73, down 0.06% on the day, with a bearish technical signal from moving averages. The company maintains strong profitability with a 59.47% gross margin and has beaten EPS estimates in the last three quarters. Recent news highlights marketing initiatives and a CFO transition planned for 2027. The balance sheet shows $2.65B in cash against $23.75B in total debt, with a debt-to-asset ratio improving to 48.05% in 2026.
The outlook is mixed: analyst consensus leans bullish (49% buy ratings) with a focus on the US turnaround plan, but 2026 projections show declining revenue and net income. Key risks include execution of the restructuring, competitive pressures, and regulatory challenges in markets like India. The stock offers income via dividends but faces near-term fundamental headwinds.
SHOP trades at $165.94, up 0.88% with strong bullish momentum near its consensus price target of $168.63. The stock shows robust revenue growth from $5.6B in 2022 to $11.6B in 2025, with net income turning positive to $1.23B. Technical indicators show bullish moving averages but overbought RSI levels, while fundamental valuation remains elevated with P/E of 111.19. Recent developments include Shopify's AI-powered Canvas platform launch and strategic positioning in the AI commerce space.
Outlook remains positive with 67% analyst buy ratings and projected revenue growth to $13.3B in 2026. Key opportunities include merchant solutions growth and AI integration, while risks include high valuation multiples and competitive pressures from Amazon. The stock presents growth potential but requires monitoring of execution and market sentiment shifts.
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Latest headlines on both assets
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Smirnoff, and Guinness. It operates a vast portfolio of spirits and beers across more than 180 countries.
Read more on DEO →Shopify Inc. provides a cloud-based commerce platform. The Company offers a platform for merchants to create an omni-channel experience that helps showcase the merchant's brand.
Read more on SHOP →