Diageo plc vs Kroger Co — how do they compare? Diageo plc trades at $86.55 (market cap $47.67B), while Kroger Co trades at $61 (market cap $36.27B). The key difference: Diageo plc is the larger of the two by market cap, and Kroger Co pays the higher dividend (2.54%). Which is the better fit depends on your goals — on Pluang, investors hold Diageo plc for 66 Days and Kroger Co for 108 Days on average.
| DEO | KR | |
|---|---|---|
Market Cap | $47.67B | $36.27B |
Volume | 893,372 | 8,301,523 |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $102.14 | $75.60 |
52-Week Low | $72.47 | $55.53 |
Typical Hold Time | 66 Days | 108 Days |
Enterprise Value | $68.09B | $57.69B |
Dividend Yield | 2.3% | 2.54% |
Signals from Pluang's Aura AI — not financial advice
Diageo (DEO) trades at $86.82, up 2.47% with bullish technical signals and strong analyst support. The stock shows solid fundamentals with consistent earnings beats, a 15.82% ROE, and improving cash flow trends. Recent corporate developments include a new CFO appointment and marketing initiatives supporting brand strength amid ongoing US business restructuring.
The outlook remains positive with 49% analyst buy ratings and cost-saving initiatives driving margin improvement. Key risks include US market volatility and regulatory challenges in India. The stock presents a compelling turnaround story with valuation support at current levels.
Kroger (KR) trades at $59.25, up 1.44% today, with a bullish technical signal supported by moving averages. The stock shows mixed earnings performance with Q2 2026 beating expectations but Q1 2026 missing. Fundamentals reveal strong revenue of $147.12B (2025) but thin net margins of 0.73%, while valuation metrics like P/S of 0.26 appear attractive. Recent news highlights digital growth initiatives and a pending Giant Eagle acquisition.
Outlook: KR offers value with low P/S and analyst consensus target of $70.62 (19% upside). Opportunities include e-commerce expansion and cost efficiencies. Risks involve integration challenges from acquisitions, competitive pressures, and softer sales guidance. Cash flow trends show volatility, with 2026 projecting negative net cash flow.
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Latest headlines on both assets
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Smirnoff, and Guinness. It operates a vast portfolio of spirits and beers across more than 180 countries.
Read more on DEO →Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →