Diageo plc vs iShares 7-10 Year Treasury Bond ETF — how do they compare? Diageo plc trades at $87.51 (market cap $47.54B), while iShares 7-10 Year Treasury Bond ETF trades at $89.42 (market cap $41.24B). The key difference: Diageo plc is the larger of the two by market cap, and Diageo plc pays a 2.36% dividend while iShares 7-10 Year Treasury Bond ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Diageo plc for 66 Days and iShares 7-10 Year Treasury Bond ETF for 108 Days on average.
| DEO | IEF | |
|---|---|---|
Market Cap | $47.54B | $41.24B |
Volume | 1,824,704 | 9,141,967 |
Sector | Consumer Staples | Fixed Income |
52-Week High | $102.14 | $97.99 |
52-Week Low | $72.47 | $88.92 |
Typical Hold Time | 66 Days | 108 Days |
Enterprise Value | $67.96B | — |
Dividend Yield | 2.36% | — |
Signals from Pluang's Aura AI — not financial advice
Diageo (DEO) trades at $84.73, down slightly by 0.06% on the day, with a bearish technical signal from moving averages. The company shows solid profitability with a 59.47% gross margin and has beaten EPS estimates in the last three quarters. Recent news highlights marketing initiatives and a CFO transition planned for 2027, while analyst consensus leans positive with 49% buy ratings.
The outlook is mixed: cost-cutting and brand investments support a turnaround, but declining 2026 revenue and net income projections pose risks. Valuation ratios like P/E of 27.19 suggest premium pricing, requiring execution success to justify. Key risks include U.S. market challenges and regulatory scrutiny in regions like India.
IEF trades at $89.11, showing minimal daily movement with a slight decline of 0.02%. Technical indicators signal a bearish trend with moving averages overwhelmingly negative, though oscillators suggest potential oversold conditions. Recent dividend distributions of $0.31-$0.33 per share provide income support. The bond ETF faces headwinds from rising Treasury yields and inflation concerns, with market sentiment leaning defensive amid ongoing bond market volatility.
The outlook remains cautious as IEF navigates the highest Treasury yields in decades. While current yields create potential entry points for income-focused investors, persistent inflation and Federal Reserve policy uncertainty pose significant risks. The ETF's defensive positioning may appeal during market turbulence, but further yield increases could pressure prices lower.
Trailing returns across standard periods
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Latest headlines on both assets
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Smirnoff, and Guinness. It operates a vast portfolio of spirits and beers across more than 180 countries.
Read more on DEO →The underlying index measures the performance of public obligations of the US Treasury that have a remaining maturity of greater than or equal to seven years and less than ten years. The fund will invest at least 80% of its assets in the component securities of the underlying index, and the fund will invest at least 90% of its assets in US Treasury securities that the advisor believes will help the fund track the underlying index.
Read more on IEF →