Compare Diageo plc (DEO) vs DraftKings Inc (DKNG) Price & Performance

Diageo plcTrade

DraftKings IncTrade

Price performance (Past 24H)

Key statistics

Diageo plc vs DraftKings Inc — how do they compare? Diageo plc trades at $94.15 (market cap $53.05B), while DraftKings Inc trades at $25.24 (market cap $12.58B). The key difference: Diageo plc is far larger — about 4.2× DraftKings Inc's market cap, and Diageo plc pays a 3.5% dividend while DraftKings Inc pays none. Which is the better fit depends on your goals.

	DEO	DKNG
Market Cap	$53.05B	$12.58B
Sector	Technology	Consumer Cyclical
52-Week High	$115.33	$48.23
52-Week Low	$72.47	$20.72
Enterprise Value	$72.54B	$13.51B
Dividend Yield	3.5%	—

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Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

DEO

Rep. Kevin Hern sells Diageo shares amid the company's 2026 sales decline and overvaluation concerns.Andrew Wynn · 18 hours agoBearish View details →

DKNG

DraftKings faces decline as prediction markets outpace traditional sportsbooks, shares down 30% YTD.Seeking Alpha · 2 days agoBearish DraftKings Q2 misses earnings but shows strong growth in Predictions platform, stock remains a hold ahead of NFL season.24/7 Wall Street · 2 days agoNeutral DraftKings' prediction markets drive rapid growth, reshaping its national sports betting strategy.PYMNTS · 4 days agoBullish View details →

About Diageo plc

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Smirnoff, and Guinness. It operates a vast portfolio of spirits and beers across more than 180 countries.

About DraftKings Inc

DraftKings Inc is a digital sports entertainment and gaming company. The company provides users with daily fantasy sports (DFS), sports betting, and iGaming opportunities and is also involved in the design & development of sports betting and casino gaming platform software for online and retail sportsbook and casino gaming products. It operates in two segments: Business-to-consumer(B2C) and Business-to-Business(B2B), of which the vast majority of its revenue comes from the B2C segment. Geographically, it derives most of its revenue from the United States.