Compare Deckers Outdoor Corp (DECK) vs 22nd Century Group Inc (XXII) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Deckers Outdoor Corp vs 22nd Century Group Inc — how do they compare? Deckers Outdoor Corp trades at $93.85 (market cap $13.27B), while 22nd Century Group Inc trades at $4.46 (market cap $1.53M). The key difference: Deckers Outdoor Corp is far larger — about 8673.2× 22nd Century Group Inc's market cap, and Deckers Outdoor Corp is trading nearer its 52-week high, 22nd Century Group Inc nearer its low. Which is the better fit depends on your goals.
| DECK | XXII | |
|---|---|---|
Market Cap | $13.27B | $1.53M |
Sector | Consumer Cyclical | Technology |
52-Week High | $123.91 | $801.00 |
52-Week Low | $79.54 | $3.72 |
Enterprise Value | $12.14B | -$6.70M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
22nd Century Group (XXII) trades at $4.29, down 0.69% with neutral technical signals. The company shows significant financial challenges with negative profit margins (-65.76% net income margin) and cash burn from operations (-$7.72M in 2025), though recent expansion into California and New York markets provides growth potential. Analyst sentiment remains positive with 75% buy ratings despite fundamental weaknesses.
The stock presents high-risk speculation with potential upside from market expansion and regulatory approvals, but requires careful monitoring of cash flow sustainability and path to profitability. Current valuation metrics (P/S 0.03, P/B 0.07) suggest discounted pricing relative to sales and assets, though profitability remains the critical hurdle.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Deckers Outdoor Corp
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →About 22nd Century Group Inc
22nd Century Group is a plant biotechnology company that uses genetic engineering and gene editing to control the levels of nicotine in tobacco plants. Its flagship product line, VLN®, is the first and only combustible cigarette authorized by the FDA as a Modified Risk Tobacco Product (MRTP), containing 95% less nicotine than traditional cigarettes to help adult smokers smoke less.
Read more on XXII →
