Deckers Outdoor Corp vs Wendys Co — how do they compare? Deckers Outdoor Corp trades at $92.31 (market cap $12.78B), while Wendys Co trades at $8.58 (market cap $1.44B). The key difference: Deckers Outdoor Corp is far larger — about 8.9× Wendys Co's market cap, and Wendys Co pays a 3.71% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| DECK | WEN | |
|---|---|---|
Market Cap | $12.78B | $1.44B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $123.91 | $10.68 |
52-Week Low | $79.54 | $6.17 |
Enterprise Value | $11.65B | $5.17B |
Dividend Yield | — | 3.71% |
Signals from Pluang's Aura AI — not financial advice
DECK trades at $93.75, down 3.79% over 24 hours, with technical indicators signaling a bearish trend. Fundamentally, the company shows strength with a trailing P/E of 13.35, robust net income margin of 18.36%, and consistent earnings beats in recent quarters. Revenue grew to $4.99B in 2025, and cash flow from operations remains strong at $1.04B. Recent news highlights mixed sentiment amid sector-wide pressures, particularly following weaker guidance from peer On Holding.
The outlook for DECK is cautiously optimistic, supported by solid fundamentals and a consensus price target of $122.40, implying significant upside. However, risks include competitive pressures in the footwear sector, potential tariff impacts, and recent bearish technical signals. The stock's current valuation presents a potential opportunity if execution remains strong, but investors should weigh near-term volatility against long-term growth prospects.
Wendy's stock (WEN) trades at $7.30, down 5.07% amid significant operational challenges. The company faces declining U.S. traffic, a 50% dividend cut, and loss of its position as America's second-largest burger chain to Burger King. Despite beating Q2 2026 EPS estimates ($0.18 vs. $0.16 expected), revenue trends remain weak with profit margins contracting from 7.58% in 2025 to 5.72% projected for 2026. Technical indicators show bearish momentum with key support at $7.00.
The outlook remains challenging as new CEO Bob Wright implements a turnaround strategy. While valuation appears reasonable (P/E 11.44, P/S 0.65), execution risks are elevated given competitive pressures and $2.66 billion debt load. Analyst sentiment is mixed with 62.75% hold ratings, reflecting uncertainty about the company's ability to regain market share and improve franchisee economics.
Trailing returns across standard periods
Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →The Wendy's Company is the second-largest burger quick-service restaurant, or QSR, chain in the United States by systemwide sales, with $11.1 billion in 2021, narrowly edging Burger King ($10.3 billion) and clocking in well behind wide-moat McDonald's ($45.7 billion). After divestitures of Tim Hortons (2006) and Arby's (2011), the firm manages just the burger banner, generating sales across a footprint that spans almost 7,000 total units in 30 countries. Wendy's generates revenue from the sale of hamburgers, chicken sandwiches, salads, and fries throughout its company-owned footprint, through franchise royalty and marketing fund payments remitted by its franchisees, which account for 94% of stores, and through franchise flipping and advisory fees.
Read more on WEN →