Deckers Outdoor Corp vs Direxion Daily Semiconductor Bear 3X Shares — how do they compare? Deckers Outdoor Corp trades at $82.95 (market cap $11.24B), while Direxion Daily Semiconductor Bear 3X Shares trades at $32.1 (market cap $1.96B). The key difference: Deckers Outdoor Corp is far larger — about 5.7× Direxion Daily Semiconductor Bear 3X Shares's market cap, and Deckers Outdoor Corp is trading nearer its 52-week high, Direxion Daily Semiconductor Bear 3X Shares nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Deckers Outdoor Corp for 71 Days and Direxion Daily Semiconductor Bear 3X Shares for 11 Days on average.
| DECK | SOXS | |
|---|---|---|
Market Cap | $11.24B | $1.96B |
Volume | 3,010,945 | 113,512,541 |
Sector | Consumer Cyclical | Leveraged / Inverse |
52-Week High | $120.94 | $988.00 |
52-Week Low | $77.51 | $29.62 |
Typical Hold Time | 71 Days | 11 Days |
Enterprise Value | $10.11B | — |
Signals from Pluang's Aura AI — not financial advice
DECK trades at $80.38, down 1.57% on the day, with a neutral technical signal and strong fundamentals. Revenue grew to $4.99B in 2025, net income reached $966.09M, and profitability metrics like ROE of 42.56% are robust. Recent earnings beats and analyst upgrades reflect optimism, while cash flow trends show operational strength despite a projected net outflow in 2026.
The outlook is positive given valuation discounts (P/E 11.74), consistent earnings outperformance, and bullish analyst targets averaging $117.13. Risks include reliance on key brands HOKA and UGG, competitive pressures, and potential macroeconomic headwinds affecting consumer discretionary spending.
SOXS, the Direxion Daily Semiconductor Bear 3X ETF, trades at $30.645, up 3.43% today amid bearish technical signals. The ETF shows strong bearish momentum with moving averages indicating sell pressure, though oscillators are neutral. Recent news highlights SOXS as a tactical instrument for semiconductor sector declines, benefiting from AI stock volatility and chip sector weakness.
Outlook remains highly speculative given SOXS's inverse 3x leverage structure. Investment opportunity exists for short-term bearish semiconductor bets, but risks include extreme volatility, decay from daily reset, and persistent AI demand supporting chip stocks. This ETF is unsuitable for long-term holdings.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →SOXS is a leveraged ETF that seeks daily investment results corresponding to 300% of the inverse (opposite) of the daily performance of the ICE Semiconductor Index. It is designed as a tactical tool for experienced traders to take a bearish (short) position on the semiconductor sector. Due to the effects of compounding and leverage, SOXS is intended to be held for a single day and is not suitable for long-term investment.
Read more on SOXS →