Deckers Outdoor Corp vs Direxion Daily Semiconductor Bear 3X Shares — how do they compare? Deckers Outdoor Corp trades at $93.95 (market cap $13.27B), while Direxion Daily Semiconductor Bear 3X Shares trades at $43.8. Which is the better fit depends on your goals.
| DECK | SOXS | |
|---|---|---|
Market Cap | $13.27B | — |
Sector | Consumer Cyclical | Leveraged / Inverse |
52-Week High | $123.91 | $1.50K |
52-Week Low | $79.54 | $32.50 |
Enterprise Value | $12.14B | — |
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
SOXS, the Direxion Daily Semiconductor Bear 3X ETF, trades at $42.08, down 6.18% over 24 hours amid a bearish technical signal. Recent news highlights its inverse leverage benefiting from semiconductor sector weakness, with a 1:10 stock split scheduled for July 2026. Technical indicators show oversold conditions with an RSI of 8.06, while support sits at $40.
The outlook remains risky due to its leveraged inverse structure, which amplifies losses if semiconductor stocks rebound. Opportunities exist for short-term traders betting on continued chip sector declines, but long-term holders face decay and volatility risks. Key risks include AI-driven semiconductor rallies and macroeconomic shifts affecting tech demand.
Trailing returns across standard periods
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →SOXS is a leveraged ETF that seeks daily investment results corresponding to 300% of the inverse (opposite) of the daily performance of the ICE Semiconductor Index. It is designed as a tactical tool for experienced traders to take a bearish (short) position on the semiconductor sector. Due to the effects of compounding and leverage, SOXS is intended to be held for a single day and is not suitable for long-term investment.
Read more on SOXS →