Compare Deckers Outdoor Corp (DECK) vs SMX Security Matters plc (SMX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Deckers Outdoor Corp vs SMX Security Matters plc — how do they compare? Deckers Outdoor Corp trades at $94.19 (market cap $13.27B), while SMX Security Matters plc trades at $15.51 (market cap $17.15M). The key difference: Deckers Outdoor Corp is far larger — about 773.8× SMX Security Matters plc's market cap, and Deckers Outdoor Corp is trading nearer its 52-week high, SMX Security Matters plc nearer its low. Which is the better fit depends on your goals.
| DECK | SMX | |
|---|---|---|
Market Cap | $13.27B | $17.15M |
Sector | Consumer Cyclical | Technology |
52-Week High | $123.91 | $103.71K |
52-Week Low | $79.54 | $12.87 |
Enterprise Value | $12.14B | -$14.18M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
SMX trades at $15.99, down 2.08% today, with a bearish technical signal from moving averages. The company shows severe financial stress with negative ROE of -819.22% and net loss of $169.18M for 2025, though recent news highlights balance sheet strengthening and commercialization progress in recycled plastics tracking technology.
Outlook remains speculative with significant operational losses offset by financing activities. Investment opportunity hinges on successful commercialization of circular economy platforms, while risks include sustained cash burn and competitive pressures in materials verification space.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Deckers Outdoor Corp
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →About SMX Security Matters plc
SMX Security Matters plc is a digital authentication and tracking technology company that uses a chemical-based, invisible marker system to trace and verify products across global supply chains. Their technology creates a 'digital twin' of physical products, used for quality control, counterfeiting prevention, and ensuring sustainability compliance from raw materials to final sale. The company's solutions are applied across various industries, including precious materials, luxury goods, and fast-moving consumer goods.
Read more on SMX →
