Deckers Outdoor Corp vs Invesco NASDAQ 100 ETF — how do they compare? Deckers Outdoor Corp trades at $94 (market cap $13.27B), while Invesco NASDAQ 100 ETF trades at $296.66. The key difference: Invesco NASDAQ 100 ETF is trading nearer its 52-week high, Deckers Outdoor Corp nearer its low. Which is the better fit depends on your goals.
| DECK | QQQM | |
|---|---|---|
Market Cap | $13.27B | — |
Sector | Consumer Cyclical | Broad Market / Factor |
52-Week High | $123.91 | $307.23 |
52-Week Low | $79.54 | $229.87 |
Enterprise Value | $12.14B | — |
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
QQQM trades at $297.70, up 1.17% with strong bullish momentum indicated by moving averages. The ETF's technical setup shows support at $296 and resistance at $299, while RSI levels suggest mixed signals. Recent news highlights QQQM's cost advantage over QQQ, with the same Nasdaq 100 exposure at lower fees. Institutional activity includes Bank of America reducing its position by 1.8% in the latest quarter.
The outlook remains positive given Nasdaq 100's historical performance and ongoing tech sector strength. Key risks include concentration in mega-cap tech stocks and market volatility. Investors benefit from QQQM's lower expense ratio compared to QQQ, though competition among Nasdaq ETFs presents ongoing fee pressure.
Trailing returns across standard periods
Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →QQQM is an ETF designed to track the performance of the NASDAQ-100 Index. It provides exposure to the 100 largest non-financial companies listed on the NASDAQ. Positioned as a lower-cost and more long-term-investor-friendly alternative to its peer QQQ, QQQM offers the same fundamental market exposure but typically has a lower share price and is structured to appeal to investors focused on accumulation rather than active trading.
Read more on QQQM →