Deckers Outdoor Corp vs Philip Morris International Inc. — how do they compare? Deckers Outdoor Corp trades at $106.98 (market cap $14.97B), while Philip Morris International Inc. trades at $175.45 (market cap $280.84B). The key difference: Philip Morris International Inc. is far larger — about 18.8× Deckers Outdoor Corp's market cap, and Philip Morris International Inc. pays a 3.26% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| DECK | PM | |
|---|---|---|
Market Cap | $14.97B | $280.84B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $123.91 | $191.86 |
52-Week Low | $79.54 | $144.33 |
Enterprise Value | $13.44B | $327.33B |
Dividend Yield | — | 3.26% |
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Philip Morris International (PM) trades at $175.95, down 3.12% on the day, amid a recent profit forecast revision. The stock shows a bullish technical signal with key support at $175 and resistance at $183. Fundamentally, the company reported strong 2025 results with $40.65B revenue and $11.35B net income, though a $500M impairment charge and cost pressures prompted a lowered 2026 outlook. Analyst sentiment remains positive with a $194 consensus price target and 68% buy ratings.
The outlook is cautiously optimistic; earnings growth and the IQOS brand strength offer upside, but regulatory risks and illicit market pressures pose challenges. The current price presents a potential entry point below the analyst target, though investors must weigh margin pressures from energy costs and currency swings noted in recent company guidance.
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Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →Philip Morris International is an international tobacco company with a product portfolio primarily consisting of cigarettes and reduced-risk products, including heat-not-burn, vapor and oral nicotine products, which are sold in markets outside the United States. The company diversified away from nicotine products with the acquisition of Vectura, a provider of innovative inhaled drug delivery solutions, in 2021.
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