Deckers Outdoor Corp vs Procter & Gamble Co — how do they compare? Deckers Outdoor Corp trades at $94.18 (market cap $13.27B), while Procter & Gamble Co trades at $144.64 (market cap $340.39B). The key difference: Procter & Gamble Co is far larger — about 25.7× Deckers Outdoor Corp's market cap, and Procter & Gamble Co pays a 2.97% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| DECK | PG | |
|---|---|---|
Market Cap | $13.27B | $340.39B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $123.91 | $167.18 |
52-Week Low | $79.54 | $138.10 |
Enterprise Value | $12.14B | $366.23B |
Volume | — | 6,423,436 |
Dividend Yield | — | 2.97% |
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
Procter & Gamble (PG) trades at $145.77, down 0.83% on the day, with a bearish technical signal driven by moving averages. The company maintains strong profitability with a net income margin of 18.44% and has beaten EPS estimates for the last three quarters. Recent news highlights its dividend reliability and a new WNBA partnership, though some analysts question its premium valuation amid modest growth.
PG offers stability with consistent earnings and a 69-year dividend growth track record, but faces risks from premium valuation and soft demand. The consensus price target of $161.20 implies upside, yet near-term volatility and competitive pressures warrant caution for investors seeking growth over defensive income.
Trailing returns across standard periods
Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →