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Compare Deckers Outdoor Corp (DECK) vs Lululemon Athletica Inc (LULU) Price & Performance

Deckers Outdoor CorpTrade
Lululemon Athletica IncTrade

Price performance (Past 24H)

Key statistics

Deckers Outdoor Corp vs Lululemon Athletica Inc — how do they compare? Deckers Outdoor Corp trades at $82.95 (market cap $11.24B), while Lululemon Athletica Inc trades at $93.29 (market cap $10.27B). The key difference: Deckers Outdoor Corp and Lululemon Athletica Inc are close in size by market cap, and Deckers Outdoor Corp is trading nearer its 52-week high, Lululemon Athletica Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Deckers Outdoor Corp for 71 Days and Lululemon Athletica Inc for 105 Days on average.

DECKLULU
Market Cap
$11.24B$10.27B
Volume
3,010,9454,392,324
Sector
Consumer CyclicalConsumer Cyclical
52-Week High
$120.94$215.88
52-Week Low
$77.51$91.88
Typical Hold Time
71 Days105 Days
Enterprise Value
$10.11B$11.02B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Deckers Outdoor Corp

DECK trades at $80.38, down 1.57% on the day, with a neutral technical signal and strong fundamentals. Revenue grew to $4.99B in 2025, net income reached $966.09M, and profitability metrics like ROE of 42.56% are robust. Recent earnings beats and analyst upgrades reflect optimism, while cash flow trends show operational strength despite a projected net outflow in 2026.

The outlook is positive given valuation discounts (P/E 11.74), consistent earnings outperformance, and bullish analyst targets averaging $117.13. Risks include reliance on key brands HOKA and UGG, competitive pressures, and potential macroeconomic headwinds affecting consumer discretionary spending.

Lululemon Athletica Inc

Lululemon stock trades at $91.88, down 1.85% today and near its 52-week low, reflecting bearish technical signals and negative sentiment. Despite strong profitability with a 56.11% gross margin and 12.78% net margin, revenue growth has slowed, and the stock faces headwinds from legal investigations and competitive pressures. Recent earnings beats in Q4 2025 and Q1-Q2 2026 contrast with a projected decline in 2026 net income.

The outlook remains cautious due to legal overhangs and weakening fundamentals, though a low P/E of 7.56 offers valuation support. Risks include securities fraud probes and market volatility, while analysts hold a mixed view with a $97.67 price target. Investors should weigh cheap valuations against growth and governance concerns.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

DECK
37% Buy63% Sell
Avg holding period · 71 Days
LULU
20% Buy80% Sell
Avg holding period · 105 Days

Top news

Latest headlines on both assets

About Deckers Outdoor Corp

Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.

Read more on DECK →

About Lululemon Athletica Inc

Lululemon Athletica Inc. designs, distributes, and markets athletic apparel, footwear, and accessories for women, men, and girls. Lululemon offers pants, shorts, tops, and jackets for both leisure and athletic activities such as yoga and running. The company also sells fitness accessories, such as bags, yoga mats, and equipment. Lululemon sells its products through more than 600 company-owned stores in 18 countries, e-commerce, outlets, and wholesale accounts. The company was founded in 1998 and is based in Vancouver, Canada.

Read more on LULU →