Deckers Outdoor Corp vs Lululemon Athletica Inc — how do they compare? Deckers Outdoor Corp trades at $82.95 (market cap $11.24B), while Lululemon Athletica Inc trades at $93.29 (market cap $10.27B). The key difference: Deckers Outdoor Corp and Lululemon Athletica Inc are close in size by market cap, and Deckers Outdoor Corp is trading nearer its 52-week high, Lululemon Athletica Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Deckers Outdoor Corp for 71 Days and Lululemon Athletica Inc for 105 Days on average.
| DECK | LULU | |
|---|---|---|
Market Cap | $11.24B | $10.27B |
Volume | 3,010,945 | 4,392,324 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $120.94 | $215.88 |
52-Week Low | $77.51 | $91.88 |
Typical Hold Time | 71 Days | 105 Days |
Enterprise Value | $10.11B | $11.02B |
Signals from Pluang's Aura AI — not financial advice
DECK trades at $80.38, down 1.57% on the day, with a neutral technical signal and strong fundamentals. Revenue grew to $4.99B in 2025, net income reached $966.09M, and profitability metrics like ROE of 42.56% are robust. Recent earnings beats and analyst upgrades reflect optimism, while cash flow trends show operational strength despite a projected net outflow in 2026.
The outlook is positive given valuation discounts (P/E 11.74), consistent earnings outperformance, and bullish analyst targets averaging $117.13. Risks include reliance on key brands HOKA and UGG, competitive pressures, and potential macroeconomic headwinds affecting consumer discretionary spending.
Lululemon stock trades at $91.88, down 1.85% today and near its 52-week low, reflecting bearish technical signals and negative sentiment. Despite strong profitability with a 56.11% gross margin and 12.78% net margin, revenue growth has slowed, and the stock faces headwinds from legal investigations and competitive pressures. Recent earnings beats in Q4 2025 and Q1-Q2 2026 contrast with a projected decline in 2026 net income.
The outlook remains cautious due to legal overhangs and weakening fundamentals, though a low P/E of 7.56 offers valuation support. Risks include securities fraud probes and market volatility, while analysts hold a mixed view with a $97.67 price target. Investors should weigh cheap valuations against growth and governance concerns.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →Lululemon Athletica Inc. designs, distributes, and markets athletic apparel, footwear, and accessories for women, men, and girls. Lululemon offers pants, shorts, tops, and jackets for both leisure and athletic activities such as yoga and running. The company also sells fitness accessories, such as bags, yoga mats, and equipment. Lululemon sells its products through more than 600 company-owned stores in 18 countries, e-commerce, outlets, and wholesale accounts. The company was founded in 1998 and is based in Vancouver, Canada.
Read more on LULU →