Deckers Outdoor Corp vs Lufax Holding Ltd — how do they compare? Deckers Outdoor Corp trades at $82.95 (market cap $11.24B), while Lufax Holding Ltd trades at $0.96 (market cap $982.89M). The key difference: Deckers Outdoor Corp is far larger — about 11.4× Lufax Holding Ltd's market cap, and Deckers Outdoor Corp is trading nearer its 52-week high, Lufax Holding Ltd nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Deckers Outdoor Corp for 71 Days and Lufax Holding Ltd for 13 Days on average.
| DECK | LU | |
|---|---|---|
Market Cap | $11.24B | $982.89M |
Volume | 3,010,945 | 3,323,384 |
Sector | Consumer Cyclical | Financials |
52-Week High | $120.94 | $3.93 |
52-Week Low | $77.51 | $0.95 |
Typical Hold Time | 71 Days | 13 Days |
Enterprise Value | $10.11B | $58.81B |
Signals from Pluang's Aura AI — not financial advice
DECK trades at $80.38, down 1.57% on the day, with a neutral technical signal and strong fundamentals. Revenue grew to $4.99B in 2025, net income reached $966.09M, and profitability metrics like ROE of 42.56% are robust. Recent earnings beats and analyst upgrades reflect optimism, while cash flow trends show operational strength despite a projected net outflow in 2026.
The outlook is positive given valuation discounts (P/E 11.74), consistent earnings outperformance, and bullish analyst targets averaging $117.13. Risks include reliance on key brands HOKA and UGG, competitive pressures, and potential macroeconomic headwinds affecting consumer discretionary spending.
LU trades at $0.9814, down 2.83% on the day, with a bearish technical signal from moving averages but a bullish signal from oscillators. The company reported a net loss of $2.10 billion on revenue of $23.11 billion in 2025, with negative profit margins and ROE. A 10:1 reverse stock split was implemented on October 23, 2026, and recent news highlights ongoing restructuring and regulatory challenges in China's consumer lending market.
The outlook remains challenging due to persistent losses and revenue declines, but deep value is suggested by a low P/B of 0.07 and significant analyst buy ratings (69%). Key risks include regulatory tightening and liquidity shocks in China, while potential catalysts include balance sheet strength and operational improvements under parent company Ping An's backing.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →Lufax Holding Ltd is a leading financial technology (fintech) platform in China. The company operates a technology-driven personal financial services platform that offers a wide range of loans and wealth management products to its users. Lufax primarily serves the rapidly growing wealth and consumption needs of China’s mass affluent and affluent populations through a combination of its digital platform and an extensive offline network.
Read more on LU →