Compare Deckers Outdoor Corp (DECK) vs Li Auto Inc (LI) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Deckers Outdoor Corp vs Li Auto Inc — how do they compare? Deckers Outdoor Corp trades at $82.89 (market cap $11.24B), while Li Auto Inc trades at $11.54 (market cap $10.71B). The key difference: Deckers Outdoor Corp and Li Auto Inc are close in size by market cap, and Deckers Outdoor Corp is more actively traded (3,010,945 versus 1,781,143). Which is the better fit depends on your goals — on Pluang, investors hold Deckers Outdoor Corp for 71 Days and Li Auto Inc for 101 Days on average.
| DECK | LI | |
|---|---|---|
Market Cap | $11.24B | $10.71B |
Volume | 3,010,945 | 1,781,143 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $120.94 | $23.61 |
52-Week Low | $77.51 | $10.69 |
Typical Hold Time | 71 Days | 101 Days |
Enterprise Value | $10.11B | $139.58M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
DECK trades at $82.56, up 2.71% today, with a bullish technical signal and strong fundamentals. Recent earnings beats and robust brand momentum from HOKA and UGG support growth. The stock shows high profitability with a net margin of 18.36% and ROE of 42.56%. Valuation ratios like P/E of 11.74 appear attractive relative to earnings power. Support is firm near $81, with resistance at $83.
Outlook remains positive given consistent earnings outperformance and analyst consensus price target of $117.13, implying significant upside. Risks include reliance on key brands and competitive pressures. Institutional interest is strong, but investors should monitor execution on fiscal 2027 growth targets amid economic uncertainties.
Li Auto (LI) trades at $10.90, down 0.82% and near 52-week lows amid delivery moderation concerns. The stock shows bearish technical signals with negative moving averages and neutral oscillators. Fundamentally, revenue declined to $112.31B in 2025 with net income of $1.12B, though recent quarterly earnings missed expectations. Analyst sentiment is mixed with 44% buy ratings but a consensus price target of $15.18, suggesting 39% upside potential from current levels.
The outlook remains challenging with competitive pressures and cash flow concerns, but the company's strong balance sheet ($112.81B cash) provides cushion. New model launches (Li i9, MEGA) and global expansion could drive recovery, though execution risks and China's auto market weakness pose headwinds. The stock appears undervalued on P/S (0.73) and EV/EBITDA (1.72) metrics relative to growth potential.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Deckers Outdoor Corp
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →About Li Auto Inc
Li Auto is a leading Chinese NEV manufacturer that designs, develops, manufactures, and sells premium smart NEVs. The company started volume production of its first model Li One in November 2019. The model is a six-seater, large, premium plug-in electric SUV equipped with a range extension system and advanced smart vehicle solutions. It sold over 90,000 EVs in 2021, accounting for about 2.7% of China's passenger new energy vehicle market. Beyond Li One, the company will expand its product line, including both BEVs and PHEVs, to target a broader consumer base.
Read more on LI →
