Deckers Outdoor Corp vs JPMorgan Ultra Short Income ETF — how do they compare? Deckers Outdoor Corp trades at $83.02 (market cap $11.24B), while JPMorgan Ultra Short Income ETF trades at $50.29 (market cap $42.37B). The key difference: JPMorgan Ultra Short Income ETF is far larger — about 3.8× Deckers Outdoor Corp's market cap, and JPMorgan Ultra Short Income ETF is more actively traded (7,889,185 versus 3,010,945). Which is the better fit depends on your goals — on Pluang, investors hold Deckers Outdoor Corp for 71 Days and JPMorgan Ultra Short Income ETF for 46 Days on average.
| DECK | JPST | |
|---|---|---|
Market Cap | $11.24B | $42.37B |
Volume | 3,010,945 | 7,889,185 |
Sector | Consumer Cyclical | Fixed Income |
52-Week High | $120.94 | $50.78 |
52-Week Low | $77.51 | $50.22 |
Typical Hold Time | 71 Days | 46 Days |
Enterprise Value | $10.11B | — |
Signals from Pluang's Aura AI — not financial advice
Deckers (DECK) trades at $82.15, up 2.2% with neutral technical signals. The company demonstrates strong fundamentals with consistent earnings beats, 19.4% net margin, and robust revenue growth from $3.2B in 2022 to $5.0B in 2025. Recent news highlights HOKA and UGG brand momentum driving investor optimism. Technical indicators show the stock trading near resistance at $82 with support at $79.
DECK presents compelling value with a P/E of 11.7x below industry averages and analyst consensus target of $117 suggesting 43% upside. Risks include competitive pressures in footwear and potential macroeconomic headwinds affecting consumer discretionary spending. The strong cash flow generation and brand strength support continued growth potential.
JPMorgan Ultra-Short Income ETF (JPST) trades at $50.27 with minimal daily movement (+0.04%). The ETF shows bearish technical signals with moving averages indicating selling pressure, though oscillators remain neutral. Recent institutional activity shows mixed sentiment with some firms reducing positions while others increased holdings. The fund continues its regular $0.17 dividend payments, maintaining income distribution consistency.
JPST faces headwinds from rising interest rate environment while benefiting from demand for ultra-short duration strategies. The ETF's active management approach has shown recent underperformance versus peers, creating both opportunity for yield-seeking investors and risk from competitive pressure. Market volatility continues to drive flows into cash-alternative strategies.
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Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →JPST is an actively managed ETF that invests in short-term, investment-grade fixed income securities. It aims to provide current income and capital preservation while maintaining high liquidity.
Read more on JPST →