Compare Deckers Outdoor Corp (DECK) vs Honest Company Inc (HNST) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Deckers Outdoor Corp vs Honest Company Inc — how do they compare? Deckers Outdoor Corp trades at $94 (market cap $13.27B), while Honest Company Inc trades at $5.17 (market cap $561.10M). The key difference: Deckers Outdoor Corp is far larger — about 23.6× Honest Company Inc's market cap, and Honest Company Inc is trading nearer its 52-week high, Deckers Outdoor Corp nearer its low. Which is the better fit depends on your goals.
| DECK | HNST | |
|---|---|---|
Market Cap | $13.27B | $561.10M |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $123.91 | $5.46 |
52-Week Low | $79.54 | $2.10 |
Enterprise Value | $12.14B | $464.71M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
HNST trades at $5.46, up 0.74% today, with a bullish technical signal from moving averages but overbought RSI readings. The company reported Q2 2026 EPS of $0.04, beating estimates, yet revenue declined to $342M in 2026 due to strategic exits. Net income remains negative at -$12M, with improving cash flow trends showing $34M net cash flow in 2026. Recent news highlights organic growth in wipes and personal care, but overall sales face pressure.
Outlook is mixed: strategic exits may bolster margins long-term, but persistent losses and high P/E of 48.83 pose valuation risks. Analyst consensus is cautious with 30% buy ratings. Key risks include execution on profitability and competitive pressures in personal care.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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Latest headlines on both assets
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About Deckers Outdoor Corp
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →About Honest Company Inc
The Honest Co Inc is a consumer products company. It offers eco-friendly diapers and a natural line of bath, skincare, home cleaning, and organic nutritional supplement products and other products.
Read more on HNST →
