Deere & Company vs Tractor Supply Co — how do they compare? Deere & Company trades at $620.04 (market cap $175.95B), while Tractor Supply Co trades at $33.64 (market cap $17.44B). The key difference: Deere & Company is far larger — about 10.1× Tractor Supply Co's market cap, and Tractor Supply Co pays the higher dividend (2.87%). Which is the better fit depends on your goals — on Pluang, investors hold Deere & Company for 75 Days and Tractor Supply Co for 89 Days on average.
| DE | TSCO | |
|---|---|---|
Market Cap | $175.95B | $17.44B |
Volume | 1,387,231 | 10,598,723 |
Sector | Industrials | Consumer Cyclical |
52-Week High | $709.48 | $56.37 |
52-Week Low | $439.11 | $29.14 |
Typical Hold Time | 75 Days | 89 Days |
Enterprise Value | $229.85B | $23.76B |
Dividend Yield | 0.99% | 2.87% |
Signals from Pluang's Aura AI — not financial advice
Deere & Company (DE) trades at $627.66, down 4.45% on the day, reflecting near-term pressure amid a bearish technical signal. The stock has demonstrated consistent earnings beats in recent quarters, with Q2 2026 EPS of $5.10 surpassing the $4.69 estimate. However, revenue has declined from $60.2B in 2023 to $44.7B in 2025, compressing net margins. Analyst consensus remains optimistic with a $731.20 price target, supported by a 43.48% buy rating.
The outlook balances strong profitability metrics like an 18.4% ROE against cyclical headwinds in the agriculture equipment sector. Key risks include further revenue contraction and high debt levels, but institutional accumulation and a strategic focus on AI-driven farming solutions present long-term growth catalysts. The current valuation at a P/E of 36.27 demands sustained earnings expansion to justify upside.
Tractor Supply (TSCO) trades at $33.64, up 3.43% today, with a bullish technical signal from moving averages but mixed oscillators. Revenue grew to $15.52B in 2025, though net income margin has declined to 6.42%. Recent earnings have missed expectations, and cash flow trends show variability. The company maintains a strong dividend streak and continues community investments, as highlighted in recent news.
The outlook is mixed: analyst consensus is a Buy with a $36.76 target, but consecutive earnings misses and margin pressure pose risks. Upside hinges on execution amid cyclical challenges, while institutional selling and competitive threats warrant caution for investors seeking stability.
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Latest headlines on both assets
Deere is the world's leading manufacturer of agricultural equipment, producing some of the most recognizable machines in the heavy machinery industry. The company is divided into four reportable segments: production and precision agriculture, small agriculture and turf, construction and forestry, and John Deere Capital. Its products are available through an extensive dealer network, which includes over 1,900 dealer locations in North America and approximately 3,700 locations globally. John Deere Capital provides retail financing for machinery to its customers, in addition to wholesale financing for dealers, which increases the likelihood of Deere product sales.
Read more on DE →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →