Deere & Company vs Rockwell Automation — how do they compare? Deere & Company trades at $584.4 (market cap $158.09B), while Rockwell Automation trades at $473.5 (market cap $51.24B). The key difference: Deere & Company is far larger — about 3.1× Rockwell Automation's market cap, and Rockwell Automation pays the higher dividend (1.2%). Which is the better fit depends on your goals.
| DE | ROK | |
|---|---|---|
Market Cap | $158.09B | $51.24B |
Sector | Industrials | Industrials |
52-Week High | $662.49 | $495.08 |
52-Week Low | $439.11 | $328.67 |
Enterprise Value | $212.91B | $54.87B |
Dividend Yield | 1.11% | 1.2% |
Signals from Pluang's Aura AI — not financial advice
Deere & Company (DE) trades at $585.64, down 0.21% on the day, with a bearish technical signal from moving averages and oscillators. The company has beaten earnings estimates for three consecutive quarters, with Q2 2026 results pending. Revenue declined to $44.67B in 2025, though net income margin remains solid at 10.33%. Recent news highlights a $20B precision agriculture initiative and regulatory agreements enhancing farmer access to repair tools.
The outlook is mixed: analyst consensus targets $676.08 (15% upside) with 41% buy ratings, but technicals and declining revenue pose near-term risks. Key opportunities include margin strength and agtech growth; risks involve cyclical farming demand and high debt levels. Investors should weigh fundamental resilience against sector headwinds.
No Aura AI signal available yet.
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Latest headlines on both assets
Deere is the world's leading manufacturer of agricultural equipment, producing some of the most recognizable machines in the heavy machinery industry. The company is divided into four reportable segments: production and precision agriculture, small agriculture and turf, construction and forestry, and John Deere Capital. Its products are available through an extensive dealer network, which includes over 1,900 dealer locations in North America and approximately 3,700 locations globally. John Deere Capital provides retail financing for machinery to its customers, in addition to wholesale financing for dealers, which increases the likelihood of Deere product sales.
Read more on DE →Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →