Deere & Company vs General Mills, Inc. — how do they compare? Deere & Company trades at $621.93 (market cap $175.95B), while General Mills, Inc. trades at $32.37 (market cap $17.43B). The key difference: Deere & Company is far larger — about 10.1× General Mills, Inc.'s market cap, and General Mills, Inc. pays the higher dividend (7.49%). Which is the better fit depends on your goals — on Pluang, investors hold Deere & Company for 75 Days and General Mills, Inc. for 106 Days on average.
| DE | GIS | |
|---|---|---|
Market Cap | $175.95B | $17.43B |
Volume | 1,387,231 | 16,554,362 |
Sector | Industrials | Consumer Staples |
52-Week High | $709.48 | $49.36 |
52-Week Low | $439.11 | $31.67 |
Typical Hold Time | 75 Days | 106 Days |
Enterprise Value | $229.85B | $30.61B |
Dividend Yield | 0.99% | 7.49% |
Signals from Pluang's Aura AI — not financial advice
Deere & Company (DE) is trading at $620.93, down 5.47% today, reflecting recent market pressure despite a strong earnings beat history. The stock shows bearish technical signals but maintains solid profitability with a 10.39% net margin and 18.4% ROE. Recent news highlights the company's AI initiatives and institutional interest, though revenue has declined from 2023 peaks. Current levels are near key support at $623, with the consensus price target of $731.20 suggesting upside potential if fundamentals stabilize.
The outlook for DE hinges on agricultural cycle recovery and execution of technology-driven growth. Near-term risks include cyclical demand weakness and elevated debt, but analyst consensus leans bullish with 43% buy ratings. The stock offers a dividend yield supported by cash flow, yet investors face volatility from macroeconomic and sector-specific headwinds.
General Mills (GIS) trades at $32.29, up 1.64% today, showing mixed signals with bearish technical indicators but attractive valuation metrics including a P/E of 9.23 and P/S of 0.96. Recent Q2 2026 earnings beat expectations at $0.95 EPS versus $0.797 expected, though Q4 2025 missed. The company maintains dividend payments of $0.61 per share while facing profitability challenges with negative net income margin and ROE. Leadership transition is underway with Dana McNabb set to succeed Jeff Harmening as CEO.
Outlook remains cautious with analyst consensus at Hold (61%) and $36 price target. Key risks include declining revenue trends, margin pressure, and high debt levels at 45% of assets. The stock offers value appeal but requires successful execution of the $3B savings plan and turnaround strategy to drive sustainable growth amid competitive pressures.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Deere is the world's leading manufacturer of agricultural equipment, producing some of the most recognizable machines in the heavy machinery industry. The company is divided into four reportable segments: production and precision agriculture, small agriculture and turf, construction and forestry, and John Deere Capital. Its products are available through an extensive dealer network, which includes over 1,900 dealer locations in North America and approximately 3,700 locations globally. John Deere Capital provides retail financing for machinery to its customers, in addition to wholesale financing for dealers, which increases the likelihood of Deere product sales.
Read more on DE →General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →