Dropbox Inc vs Wix.Com Ltd — how do they compare? Dropbox Inc trades at $34.15 (market cap $7.19B), while Wix.Com Ltd trades at $74.13 (market cap $3.05B). The key difference: Dropbox Inc is far larger — about 2.4× Wix.Com Ltd's market cap, and Dropbox Inc is trading nearer its 52-week high, Wix.Com Ltd nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Dropbox Inc for 97 Days and Wix.Com Ltd for 62 Days on average.
| DBX | WIX | |
|---|---|---|
Market Cap | $7.19B | $3.05B |
Volume | 2,804,312 | 748,691 |
Sector | Technology | Technology |
52-Week High | $37.74 | $145.54 |
52-Week Low | $22.06 | $40.43 |
Typical Hold Time | 97 Days | 62 Days |
Enterprise Value | $10.05B | $4.13B |
Signals from Pluang's Aura AI — not financial advice
Dropbox (DBX) trades at $34.14, up 1.22% on the day, with a bearish technical signal and mixed analyst ratings. The company reported strong earnings beats in recent quarters, with Q3 2026 EPS expected at $0.728. Revenue remains stable around $2.5B annually, with a high gross margin of 79.72%, but net cash flow turned negative in 2025 due to significant financing outflows. Recent news highlights insider selling and a security breach affecting 5,000 accounts.
The outlook is cautious; while profitability is solid, stagnant revenue growth and high debt levels pose risks. The consensus price target of $26.83 suggests downside potential. Investor sentiment is divided, with technical indicators signaling bearish pressure. Key risks include competitive threats and execution challenges in a mature market.
Wix.com trades at $74.13, showing modest daily gains of 0.3%. The stock faces technical headwinds with a bearish moving average signal and RSI near overbought levels at 72.1. Fundamentally, revenue growth continues with 2025 reaching $1.99B, though profitability remains inconsistent with a negative net income margin of -8.19% in 2026. Analyst sentiment remains positive with 63% buy ratings and a $77 consensus target, but multiple class action lawsuits filed in September 2026 create near-term uncertainty.
Wix presents a mixed investment case with strong revenue growth offset by profitability challenges. The 3.9% upside to consensus target suggests modest near-term potential, but legal overhangs and volatile earnings create significant risk. Investors should weigh the company's market position against execution risks and legal uncertainties before establishing positions.
Trailing returns across standard periods
Dropbox is a leading provider of cloud-storage and content collaboration tools with an emphasis on individuals and SMB. The company was founded in 2007 and was a pioneer in cloud storage and cross-platform file syncing. Utilizing inorganic and organic means, the firm has been working on diversifying its product mix and pivoting away from the cloud-storage space.
Read more on DBX →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →