Caesars Entertainment Inc vs Altria Group Inc — how do they compare? Caesars Entertainment Inc trades at $30.19 (market cap $6.08B), while Altria Group Inc trades at $70.52 (market cap $117.16B). The key difference: Altria Group Inc is far larger — about 19.3× Caesars Entertainment Inc's market cap, and Altria Group Inc pays a 6.04% dividend while Caesars Entertainment Inc pays none. Which is the better fit depends on your goals.
| CZR | MO | |
|---|---|---|
Market Cap | $6.08B | $117.16B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $30.41 | $74.55 |
52-Week Low | $18.14 | $54.72 |
Enterprise Value | $30.14B | $138.23B |
Dividend Yield | — | 6.04% |
Signals from Pluang's Aura AI — not financial advice
Caesars Entertainment (CZR) trades at $29.66, down 0.6% on the day, with a mixed technical picture showing bullish moving averages but neutral oscillators. The company faces fundamental challenges with three consecutive quarterly earnings misses and negative net income margins, though valuation ratios appear attractive with P/E of 10.42 and P/S of 0.53. Recent developments include the opening of Caesars Republic Lake Tahoe and a pending $17.6 billion acquisition by Fertitta Entertainment.
CZR presents a complex investment case with analyst consensus leaning cautious (33% buy, 67% hold) despite a $31.27 price target suggesting modest upside. The pending acquisition provides a potential floor, but ongoing profitability challenges and competitive pressures in the gaming sector warrant careful monitoring of Q2 2026 earnings due July 28, 2026.
MO trades at $71.87, up 0.14% today, with a neutral technical signal and bullish moving averages. The company reported a net income margin of 39.52% for 2025, with recent earnings beating expectations in Q1 2026. Strong cash flow from operations of $9.29B supports its dividend, with a recent $1.06 payment declared. Analyst consensus is bullish with a $71.00 price target.
Outlook remains stable with defensive qualities highlighted by media, but risks include high debt levels and regulatory pressures. The stock offers a high yield and pricing power, though revenue trends show slight volatility. Investment appeal centers on dividend sustainability and cash flow generation amid a challenging industry backdrop.
Trailing returns across standard periods
Caesars Entertainment includes around 50 domestic gaming properties across Las Vegas (50% of 2021 EBITDAR before corporate and digital expenses) and regional (63%) markets. Additionally, the company hosts managed properties and digital assets, the later of which produced material EBITDA losses in 2021. Caesars' U.S. presence roughly doubled with the 2020 acquisition by Eldorado, which built its first casino in Reno, Nevada, in 1973 and expanded its presence through prior acquisitions to over 20 properties before merging with legacy Caesars. Caesars' brands include Caesars, Harrah's, Tropicana, Bally's, Isle, and Flamingo. Also, the company owns the U.S. portion of William Hill (it plans to sell the international operation in 2022), a digital sports betting platform.
Read more on CZR →Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →