Compare CubeSmart (CUBE) vs Firy Inc. (FIRY) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
CubeSmart vs Firy Inc. — how do they compare? CubeSmart trades at $37.74 (market cap $8.45B), while Firy Inc. trades at $12.04 (market cap $199.80M). The key difference: CubeSmart is far larger — about 42.3× Firy Inc.'s market cap, and CubeSmart pays a 5.65% dividend while Firy Inc. pays none. Which is the better fit depends on your goals — on Pluang, investors hold CubeSmart for 89 Days and Firy Inc. for 13 Days on average.
| CUBE | FIRY | |
|---|---|---|
Market Cap | $8.45B | $199.80M |
Volume | 2,879,532 | 92,993 |
Sector | Real Estate | Technology |
52-Week High | $42.50 | $13.10 |
52-Week Low | $35.36 | $2.28 |
Typical Hold Time | 89 Days | 13 Days |
Enterprise Value | $11.97B | $168.40M |
Dividend Yield | 5.65% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
CubeSmart (CUBE) trades at $37.73, up 1.34% with mixed technical signals showing bearish moving averages but neutral oscillators. The REIT maintains strong profitability with 29.41% net margins and consistent dividend payments. Recent Q2 2026 earnings showed operational improvement with revenue beats but FFO misses, prompting raised full-year guidance. Institutional activity remains active with several major funds increasing positions in Q2 2026.
CUBE presents a balanced opportunity with 17% upside to consensus target but faces headwinds from moderating earnings growth and high leverage. The stock offers a 5.4% dividend yield while trading at reasonable valuations (P/E 25.5). Key risks include REIT sector pressure and ongoing macroeconomic uncertainty affecting self-storage demand.
FIRY trades at $12.18, up 2.78% today, with a bullish technical signal from moving averages. The company reported Q2 2026 revenue of $31.0 million but missed EPS expectations with a net loss. Despite a high gross margin of 87.76%, profitability remains challenged with negative net income margin and ROE. Recent developments include a $719 million legal victory and board appointment of Marc Lasry.
The outlook remains cautious due to persistent cash burn and negative earnings, though the legal win provides potential upside. Investment opportunity hinges on successful monetization of legal claims and operational turnaround. Key risks include ongoing cash flow deficits, competitive pressures, and uncertainty around debt collection from Papaya Gaming.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
About CubeSmart
CubeSmart is a real estate investment trust that acquires, owns, and manages self-storage facilities throughout the United States. The company's real estate portfolio is composed of buildings with numerous enclosed storage areas for both residential and commercial customers to rent mainly on a month-by-month basis. Most of CubeSmart's facilities are located in Florida, Texas, California, New York, and Illinois. Cumulatively, these states account for both the majority of the square footage in the company's real estate portfolio and the majority of its revenue. CubeSmart derives nearly all of its revenue from rental income from tenants utilizing its storage facilities.
Read more on CUBE →About Firy Inc.
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →
