Compare Coupang Inc (CPNG) vs Deckers Outdoor Corp (DECK) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Coupang Inc vs Deckers Outdoor Corp — how do they compare? Coupang Inc trades at $16.52 (market cap $29.10B), while Deckers Outdoor Corp trades at $94 (market cap $13.27B). The key difference: Coupang Inc is far larger — about 2.2× Deckers Outdoor Corp's market cap, and Deckers Outdoor Corp is trading nearer its 52-week high, Coupang Inc nearer its low. Which is the better fit depends on your goals.
| CPNG | DECK | |
|---|---|---|
Market Cap | $29.10B | $13.27B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $33.53 | $123.91 |
52-Week Low | $15.12 | $79.54 |
Enterprise Value | $28.62B | $12.14B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Coupang (CPNG) trades at $16.23, down 0.73% on the day, with a bearish technical signal and recent earnings misses. The company reported Q2 2026 revenue of $35.5B but a net loss of $767M, continuing a pattern of profitability challenges despite strong revenue growth. Analyst consensus remains overwhelmingly bullish with 87.5% buy ratings and a $23.38 price target, representing 44% upside potential. Recent news highlights recovery from a data breach and expansion in Taiwan operations.
The stock presents a high-risk, high-reward opportunity with significant upside potential if management can execute on profitability improvements. Key risks include ongoing regulatory scrutiny from South Korea's $422M fine, competitive pressures in e-commerce, and the challenge of turning revenue growth into sustainable profits. Institutional selling by Baillie Gifford adds caution to the bullish analyst outlook.
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Coupang Inc
Coupang Inc is an e-commerce company. The company sells apparel, electronics, footwear, food products, furniture, nutritional supplements, and other products. Its segments include Product Commerce and Growth Initiatives.
Read more on CPNG →About Deckers Outdoor Corp
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →
