Coupang Inc vs Deckers Outdoor Corp — how do they compare? Coupang Inc trades at $15.75 (market cap $27.70B), while Deckers Outdoor Corp trades at $82.6 (market cap $11.24B). The key difference: Coupang Inc is far larger — about 2.5× Deckers Outdoor Corp's market cap, and Coupang Inc is more actively traded (27,703,608 versus 3,010,945). Which is the better fit depends on your goals — on Pluang, investors hold Coupang Inc for 55 Days and Deckers Outdoor Corp for 71 Days on average.
| CPNG | DECK | |
|---|---|---|
Market Cap | $27.70B | $11.24B |
Volume | 27,703,608 | 3,010,945 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $32.47 | $120.94 |
52-Week Low | $13.75 | $77.51 |
Typical Hold Time | 55 Days | 71 Days |
Enterprise Value | $27.22B | $10.11B |
Signals from Pluang's Aura AI — not financial advice
CPNG trades at $14.81, up 2.7% today, with a bullish technical signal despite recent earnings misses. The company shows strong revenue growth to $34.53B in 2025 but faces profitability challenges with a negative net margin of -2.16%. Analyst sentiment remains overwhelmingly positive with 87.5% buy ratings and a $25.25 consensus price target, representing 70% upside potential.
The stock offers significant upside based on analyst targets but carries execution risks amid competitive pressures and inconsistent profitability. Recent earnings misses and negative ROE of -19.99% highlight operational challenges, while strong cash flow generation and market dominance in South Korea provide fundamental support for long-term growth.
DECK trades at $80.38, down 1.57% on the day, with a neutral technical signal and strong fundamentals. Revenue grew to $4.99B in 2025, net income reached $966.09M, and profitability metrics like ROE of 42.56% are robust. Recent earnings beats and analyst upgrades reflect optimism, while cash flow trends show operational strength despite a projected net outflow in 2026.
The outlook is positive given valuation discounts (P/E 11.74), consistent earnings outperformance, and bullish analyst targets averaging $117.13. Risks include reliance on key brands HOKA and UGG, competitive pressures, and potential macroeconomic headwinds affecting consumer discretionary spending.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Coupang Inc is an e-commerce company. The company sells apparel, electronics, footwear, food products, furniture, nutritional supplements, and other products. Its segments include Product Commerce and Growth Initiatives.
Read more on CPNG →Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →