Campbell Soup Co. vs WD 40 Company — how do they compare? Campbell Soup Co. trades at $22.72 (market cap $6.78B), while WD 40 Company trades at $233.59 (market cap $3.13B). The key difference: Campbell Soup Co. is far larger — about 2.2× WD 40 Company's market cap, and Campbell Soup Co. pays the higher dividend (6.87%). Which is the better fit depends on your goals.
| CPB | WDFC | |
|---|---|---|
Market Cap | $6.78B | $3.13B |
Sector | Consumer Staples | Technology |
52-Week High | $34.03 | $264.91 |
52-Week Low | $20.00 | $187.52 |
Enterprise Value | $13.38B | $3.18B |
Dividend Yield | 6.87% | 1.75% |
Trailing returns across standard periods
With a history that dates back around 150 years, Campbell Soup is now a leading manufacturer and marketer of branded convenience food products, most notably soup. The firm's product assortment includes well-known brands like Campbell's, Pace, Prego, Swanson, V8, and Pepperidge Farm. Following the sale of its international snacking operations, which wrapped in calendar 2019, the firm derives nearly all of its sales from its home turf. Campbell has made a handful of acquisitions to reshape its product mix the past few years, including the tie-up with Snyder's-Lance (completed in March 2018), which enhances its exposure to the faster-growing on-trend snack food aisle, complementing its Pepperidge Farm lineup.
Read more on CPB →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →