Campbell Soup Co. vs Wayfair Inc — how do they compare? Campbell Soup Co. trades at $22.22 (market cap $6.59B), while Wayfair Inc trades at $88.76 (market cap $11.71B). The key difference: Wayfair Inc is the larger of the two by market cap, and Campbell Soup Co. pays a 7.06% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals.
| CPB | W | |
|---|---|---|
Market Cap | $6.59B | $11.71B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $34.03 | $119.05 |
52-Week Low | $20.00 | $53.37 |
Enterprise Value | $13.20B | $14.29B |
Dividend Yield | 7.06% | — |
Signals from Pluang's Aura AI — not financial advice
Campbell's (CPB) trades at $22.15, up 0.36% with neutral technical signals. The stock shows modest valuation metrics with P/E of 10.85 and P/S of 0.67, while recent earnings show mixed results with Q1 2026 beating expectations. Revenue growth remains stable at $10.25B for 2025, though profit margins have compressed from historical levels. The company maintains strong cash flow generation and recently launched new product innovations including protein soups and gluten-free options.
CPB offers value investors an attractive 7% dividend yield and reasonable valuation, but faces margin pressure and competitive headwinds. Analyst consensus leans cautious with 58.6% hold ratings, though recent product launches and cost initiatives provide potential catalysts. Key risks include ongoing margin compression and consumer spending sensitivity in the current economic environment.
Wayfair (W) trades at $86.37, down 3.21% today, with a bearish technical signal but strong analyst support. Recent earnings show mixed results, beating estimates in Q3 and Q4 2025 but missing in Q1 2026. The company maintains revenue growth but operates at a net loss, with a negative net income margin of -2.41%. Positive sentiment is driven by expansion into brick-and-mortar stores and AI integration, as highlighted by Bloomberg on July 8, 2026.
The outlook is cautiously optimistic due to a 51.78% buy rating from analysts and a consensus price target of $92.64, offering potential upside. However, risks include persistent unprofitability, high debt-to-asset ratio of 95.11%, and competitive e-commerce pressures. Investors should weigh growth initiatives against financial sustainability amid macroeconomic challenges.
Trailing returns across standard periods
Latest headlines on both assets
With a history that dates back around 150 years, Campbell Soup is now a leading manufacturer and marketer of branded convenience food products, most notably soup. The firm's product assortment includes well-known brands like Campbell's, Pace, Prego, Swanson, V8, and Pepperidge Farm. Following the sale of its international snacking operations, which wrapped in calendar 2019, the firm derives nearly all of its sales from its home turf. Campbell has made a handful of acquisitions to reshape its product mix the past few years, including the tie-up with Snyder's-Lance (completed in March 2018), which enhances its exposure to the faster-growing on-trend snack food aisle, complementing its Pepperidge Farm lineup.
Read more on CPB →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →