Campbell Soup Co. vs Vital Farms Inc — how do they compare? Campbell Soup Co. trades at $22.65 (market cap $6.78B), while Vital Farms Inc trades at $11.57 (market cap $496.50M). The key difference: Campbell Soup Co. is far larger — about 13.7× Vital Farms Inc's market cap, and Campbell Soup Co. pays a 6.87% dividend while Vital Farms Inc pays none. Which is the better fit depends on your goals.
| CPB | VITL | |
|---|---|---|
Market Cap | $6.78B | $496.50M |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $34.03 | $52.41 |
52-Week Low | $20.00 | $8.28 |
Enterprise Value | $13.38B | $583.51M |
Dividend Yield | 6.87% | — |
Signals from Pluang's Aura AI — not financial advice
Campbell's (CPB) trades at $22.42, down 2.73% on the day, with mixed technical signals showing a bullish moving average trend but neutral oscillators. The company reported Q1 2026 EPS of $0.50, beating expectations of $0.4789, while Q4 2025 missed estimates. Revenue reached $10.25B in 2025 with a net income margin of 6.12%, though profitability metrics like ROE (3.09%) remain modest. Recent news highlights product innovation with new protein soups and leadership transitions aimed at business transformation.
The outlook for CPB is cautious with a consensus price target of $20.20 below the current price, reflecting analyst skepticism (58.62% Hold, 37.93% Sell). Opportunities include cost-saving initiatives and a sustainable ~7% dividend yield, but risks involve margin pressures, high debt levels, and competitive challenges in the packaged foods sector. Investors should weigh the dividend appeal against structural profitability concerns.
No Aura AI signal available yet.
Trailing returns across standard periods
With a history that dates back around 150 years, Campbell Soup is now a leading manufacturer and marketer of branded convenience food products, most notably soup. The firm's product assortment includes well-known brands like Campbell's, Pace, Prego, Swanson, V8, and Pepperidge Farm. Following the sale of its international snacking operations, which wrapped in calendar 2019, the firm derives nearly all of its sales from its home turf. Campbell has made a handful of acquisitions to reshape its product mix the past few years, including the tie-up with Snyder's-Lance (completed in March 2018), which enhances its exposure to the faster-growing on-trend snack food aisle, complementing its Pepperidge Farm lineup.
Read more on CPB →Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →