Campbell Soup Co. vs Upwork Inc — how do they compare? Campbell Soup Co. trades at $21.85 (market cap $6.59B), while Upwork Inc trades at $9.27 (market cap $1.12B). The key difference: Campbell Soup Co. is far larger — about 5.9× Upwork Inc's market cap, and Campbell Soup Co. pays a 7.06% dividend while Upwork Inc pays none. Which is the better fit depends on your goals.
| CPB | UPWK | |
|---|---|---|
Market Cap | $6.59B | $1.12B |
Sector | Consumer Staples | Industrials |
52-Week High | $34.03 | $22.11 |
52-Week Low | $20.00 | $7.84 |
Enterprise Value | $13.20B | $915.11M |
Dividend Yield | 7.06% | — |
Signals from Pluang's Aura AI — not financial advice
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UPWK trades at $9.12, up 3.4% today, with a bullish technical signal from moving averages. The company reported $787.78M revenue and $115.43M net income for 2025, with strong profitability margins. Recent news highlights AI integration initiatives and board refreshment, but multiple law firms are investigating potential securities law violations following earnings misses and a guidance cut.
The outlook is mixed: analyst consensus is a Buy with a $10.67 price target, but earnings misses and legal scrutiny pose risks. Revenue growth has slowed, and net cash flow turned negative in 2025. Upside depends on successful AI adoption and execution, while downside risks include ongoing investigations and competitive pressures in the gig economy.
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Latest headlines on both assets
With a history that dates back around 150 years, Campbell Soup is now a leading manufacturer and marketer of branded convenience food products, most notably soup. The firm's product assortment includes well-known brands like Campbell's, Pace, Prego, Swanson, V8, and Pepperidge Farm. Following the sale of its international snacking operations, which wrapped in calendar 2019, the firm derives nearly all of its sales from its home turf. Campbell has made a handful of acquisitions to reshape its product mix the past few years, including the tie-up with Snyder's-Lance (completed in March 2018), which enhances its exposure to the faster-growing on-trend snack food aisle, complementing its Pepperidge Farm lineup.
Read more on CPB →Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
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