Campbell Soup Co. vs Kraft Heinz Co — how do they compare? Campbell Soup Co. trades at $19.18 (market cap $5.78B), while Kraft Heinz Co trades at $22.2 (market cap $26.66B). The key difference: Kraft Heinz Co is far larger — about 4.6× Campbell Soup Co.'s market cap, and Kraft Heinz Co pays the higher dividend (7.12%). Which is the better fit depends on your goals — on Pluang, investors hold Campbell Soup Co. for 98 Days and Kraft Heinz Co for 129 Days on average.
| CPB | KHC | |
|---|---|---|
Market Cap | $5.78B | $26.66B |
Volume | 11,705,427 | 31,300,109 |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $31.66 | $27.62 |
52-Week Low | $18.90 | $21.21 |
Typical Hold Time | 98 Days | 129 Days |
Enterprise Value | $12.83B | $42.98B |
Dividend Yield | 5.16% | 7.12% |
Signals from Pluang's Aura AI — not financial advice
Campbell's stock trades at $18.90, down 0.53% with bearish technical signals. The company reported mixed Q2 2026 earnings, beating expectations but showing margin pressure. Recent dividend cut of 36% and workforce reduction signal turnaround efforts amid declining profitability. Valuation appears reasonable with P/E of 14.79 and P/S of 0.6, but revenue growth remains challenged.
The outlook remains cautious with analyst consensus leaning heavily toward Hold (58.62%). While cost-saving initiatives and balance sheet improvements provide some support, persistent margin compression and competitive pressures create headwinds. The stock trades near the lower end of analyst targets ($18-22), offering limited upside potential amid ongoing operational challenges.
Kraft Heinz (KHC) trades at $21.98, down 0.23% on the day, with a bearish technical signal and mixed fundamentals. The company reported a net loss of $5.85 billion in 2025 due to a significant impairment charge, though it has beaten EPS estimates for three consecutive quarters. Positive operating cash flow of $4.46 billion and a dividend yield near 7.3% provide some support, but high debt and declining revenue pose challenges.
The outlook remains cautious with a consensus price target of $23.78 suggesting modest upside. Risks include persistent volume declines, high leverage, and competitive pressures. The stock's deep value metrics (P/E of 13.04, P/B of 0.74) may attract contrarian investors, but sustained profitability improvement is needed for a durable rebound.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
No sentiment data available yet.
Latest headlines on both assets
With a history that dates back around 150 years, Campbell Soup is now a leading manufacturer and marketer of branded convenience food products, most notably soup. The firm's product assortment includes well-known brands like Campbell's, Pace, Prego, Swanson, V8, and Pepperidge Farm. Following the sale of its international snacking operations, which wrapped in calendar 2019, the firm derives nearly all of its sales from its home turf. Campbell has made a handful of acquisitions to reshape its product mix the past few years, including the tie-up with Snyder's-Lance (completed in March 2018), which enhances its exposure to the faster-growing on-trend snack food aisle, complementing its Pepperidge Farm lineup.
Read more on CPB →In July 2015, Kraft merged with Heinz to create the third-largest food and beverage manufacturer in North America behind PepsiCo and Nestle and the fifth-largest player in the world. Beyond its namesake brands, the combined firm's portfolio includes Oscar Mayer, Velveeta, and Philadelphia. Outside North America, the firm's global reach includes a distribution network in Europe and emerging markets that drive around one fifth of its consolidated sales base, as its products are sold in more than 190 countries and territories.
Read more on KHC →