Compare Costco Wholesale Corporation (COST) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Costco Wholesale Corporation vs Yum! Brands, Inc. — how do they compare? Costco Wholesale Corporation trades at $946.92 (market cap $420.05B), while Yum! Brands, Inc. trades at $144.82 (market cap $39.02B). The key difference: Costco Wholesale Corporation is far larger — about 10.8× Yum! Brands, Inc.'s market cap, and Yum! Brands, Inc. pays the higher dividend (2.1%). Which is the better fit depends on your goals — on Pluang, investors hold Costco Wholesale Corporation for 133 Days and Yum! Brands, Inc. for 132 Days on average.
| COST | YUM | |
|---|---|---|
Market Cap | $420.05B | $39.02B |
Volume | 2,087,565 | 2,597,636 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $1.09K | $168.16 |
52-Week Low | $849.63 | $135.77 |
Typical Hold Time | 133 Days | 132 Days |
Enterprise Value | $407.33B | $50.63B |
Dividend Yield | 0.62% | 2.1% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Costco (COST) trades at $947.92, up 0.6% with strong technical momentum. The stock shows robust fundamentals with revenue growth from $275.24B in 2025 to projected $303.2B in 2026 and improving net margins. Recent March sales surged 11.3% year-over-year, while analyst consensus remains strongly bullish with 66% buy ratings and a $1,100 price target. Technical indicators show bullish moving averages but overbought RSI levels near resistance at $954.
Outlook remains positive given membership fee increases and expansion potential, though high valuation multiples (P/E 45.66) pose risk if growth slows. Key risks include competitive pressures and economic sensitivity. Institutional accumulation continues with multiple advisors increasing positions in Q4 2025, supporting the bullish thesis.
YUM trades at $143.00, up 1.89% today, with a bullish technical signal and positive earnings beats in two of the last three quarters. Revenue grew to $8.21B in 2025, with a net income margin of 25.4%. The company recently sold Pizza Hut, focusing on KFC and Taco Bell, and announced a $0.75 dividend. Analyst consensus price target is $170.44, suggesting upside potential.
The outlook remains favorable given strong brand performance and debt reduction from asset sales. Key risks include competitive pressures and consumer spending sensitivity. Institutional sentiment is mixed but leans positive, with 39% buy ratings. Earnings growth and strategic focus are primary catalysts for continued shareholder value.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
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Investor sentiment on Pluang
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Top news
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About Costco Wholesale Corporation
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →
