Compare Costco Wholesale Corporation (COST) vs Wayfair Inc (W) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Costco Wholesale Corporation vs Wayfair Inc — how do they compare? Costco Wholesale Corporation trades at $916.22 (market cap $408.78B), while Wayfair Inc trades at $91.6 (market cap $11.71B). The key difference: Costco Wholesale Corporation is far larger — about 34.9× Wayfair Inc's market cap, and Costco Wholesale Corporation pays a 0.64% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals.
| COST | W | |
|---|---|---|
Market Cap | $408.78B | $11.71B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $1.09K | $119.05 |
52-Week Low | $849.63 | $55.38 |
Enterprise Value | $396.92B | $14.29B |
Dividend Yield | 0.64% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Costco Wholesale Corporation (COST) trades at $921.75, down 0.51% on the day. The stock exhibits a bearish technical signal with key support at $917 and resistance at $928. Fundamentally, revenue grew to $275.24 billion in 2025 with a net income margin of 3.01%, though valuation ratios like a P/E of 46.37 appear elevated. Recent news highlights strong March sales growth of 11.3% year-over-year (Costco Wholesale Corporation, April 8, 2026) and a membership fee increase, reinforcing its competitive moat.
The outlook remains positive driven by consistent revenue growth and high analyst buy ratings (65.52%), with a consensus price target of $1,120. Risks include rich valuations and competitive pressures, but strong cash flow generation and institutional accumulation support long-term potential for patient investors.
Wayfair (W) trades at $86.37, down 3.21% today, with a bearish technical signal but strong analyst support. Recent earnings show mixed results, beating estimates in Q3 and Q4 2025 but missing in Q1 2026. The company maintains revenue growth but operates at a net loss, with a negative net income margin of -2.41%. Positive sentiment is driven by expansion into brick-and-mortar stores and AI integration, as highlighted by Bloomberg on July 8, 2026.
The outlook is cautiously optimistic due to a 51.78% buy rating from analysts and a consensus price target of $92.64, offering potential upside. However, risks include persistent unprofitability, high debt-to-asset ratio of 95.11%, and competitive e-commerce pressures. Investors should weigh growth initiatives against financial sustainability amid macroeconomic challenges.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Costco Wholesale Corporation
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →About Wayfair Inc
Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →
